Northstar chooses expert consulting firm, Sharper Edge Sales and Marketing Group to take its product line to the next level.
HOLBROOK, N.Y., Jan. 8, 2013 /PRNewswire/ -- Northstar Global Business Services, Inc. Symbol (OTCPink: MDIN), today announced it has signed an agreement to retain Atlanta based Sharper Edge Sales & Marketing Group[R], an expert in all aspects of retail product sourcing, sales and marketing to take the company's popular alternative healthcare products to the masses. With Sharper Edge's extended reach, years of experience, and many previous retail successes, Northstar is sure that they are the right team for the job.
Sharper Edge Sales & Marketing Group[R] has many years of experience taking products from concept to the shelves of big retail chains like Wal-Mart and Home Depot. Their expertise in almost all aspects of the manufacturing and retail distribution of products will assure that Northstar will take proper advantage of the ground it has gained so far and push it the final distance it needs to go. Northstar's CEO, Nick Chieco explained, "We have been extremely lucky so far, and we have gotten by on pure determination with little real world retail-product experience, so I knew we needed to bring on industry experts now to assure that we do not lose any opportunity because of a learning curve." He went on to say, "I am proud enough to admit what I know, and we all want this bad enough to admit what we do not know, and we do not know this process like Sharper Edge does. With them on the project, I have no doubts that Northstar will be a massive global supplier of alternative healthcare products in very short order."
"We are very proud that Northstar has entrusted our team with their products and their future, and we are very confident that we will far exceed everyone's expectations," said Andrew Wonder, Sharper Edge's CEO.
The strategy is to start immediately by focusing on the flagship products, Snorenz[R], and Goodnight's Sleep[R], having Sharper Edge review and revise everything from label design to packaging and manufacturing costs. Once they are sure that the image, design, packaging, and manufacturing are maximized for profit and mass appeal, the next phase will be expanding retail distribution of both products, utilizing Sharper Edge's relationships and experience to speed up product roll-out times, and increase the number of stores with Northstar products on their shelves. Finally, they will move on to the other products, some not yet even announced, making 2013 shape up to be a very busy year for both firms.
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Northstar Global Business Services is dedicated to producing the best alternative healthcare products. The most popular products in Northstar's arsenal are Snorenz[R], a patented spray for snoring relief and "Good Night's Sleep[R]", an FDA approved sleep aid. Most of the company's products use a unique spray delivery system, and have received very positive consumer reviews all over the world, selling millions upon millions of units from 1996 to the present.
About Sharper Edge Sales and Marketing Group[R]
Sharper Edge Sales and Marketing Group[R] is a privately held company with a focus on offering a customized solution for consumer products companies seeking professional, national key account retail coverage and strategic retail sales and marketing expertise. For more about Sharper Edge visit www.sharperedgesales.com
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.
SOURCE Northstar Global Business Services, Inc.