CHICAGO, May 26, 2016 /PRNewswire/ -- Kellogg Innovation Network's (KIN) annual summit, to be held in Miami Beach, FL on June 1-3, will attract more than 300 thought leaders across all continents and industries to explore innovation, political economic shifts, and social and environmental change. In an innovative approach to spreading information from some of the world's best thought leaders, KIN has partnered with IDM Brand - which has offices in Chicago, Los Angeles, and Naples - to provide real-time participation in the summit by amplifying the discourse through social media, and exploring new ways to engage Northwestern's and KIN's worldwide community. Global delegates attending this year's KIN summit include a former president of Mexico, former senior advisor to the prime Minister of India, presidential appointee to the US State Department, the CEO and chairman of Zurich Insurance Group, and other visionaries from 29 countries.
The 2016 KIN theme is "New Worlds," and attendees will explore such topics as Feeding the World: The Future of Agriculture and Healing the Healthcare Ecosystem. "As a member of the Kellogg community," says Alannah Sandehl, chief innovation officer for IDM Brand, "I am excited to learn from global thought leaders and game changers at the KIN event, while innovatively utilizing established and emerging platforms like Periscope to engage participants and to share important info instantly worldwide. I am eager to see how social media reacts and contributes to some of the more challenging topics discussed at KIN."
IDM Brand promises to inspire hundreds of people who attend KIN to become brand ambassadors and story tellers by using innovative tools to bring a large crowd of people together to be active participants on social media platforms … the goal is to create serendipity!
KIN's partnership with IDM Brand seems a natural next step to a long relationship: as an alumna of the Kellogg School of Management, Alannah Sandehl is excited to support the ongoing collaboration and continuing innovation at KIN Global 2016. Innovation is a central tenet of Alannah's philosophy and IDM Brand's founding principles, and is key to her professional path and success. "In 1991 I was dying to go to the Northwestern University, but being a newly arrived refugee from Ukraine, my parents could not subsidize the tuition. Flash-forward to 2016, my agency is a media sponsor of the event and I am a Kellogg Management Institute Alumni - the feeling is priceless. Cheers to innovation!"
IDM Brand has created many impactful campaigns for clients like Amazon, Mayo Clinic, Lifeway Foods and Rotary International, among many others.
Dori Wilson Public Relations
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SOURCE IDM Brand