ARLINGTON, Va., Feb. 7 /PRNewswire/ -- The Better Business Bureau is
joining with other organizations to highlight identity safety during this
year's National Consumer Protection Week (Feb. 6-12).
"Identity theft continues to be a very serious threat. One in 23 adults
will be victimized this year, with a total loss exceeding $50 billion. To
prevent the misuse of our personal information, survey research shows we
should be as safety-conscious in our home and office, as we are on the
Internet," said Ken Hunter, President of the Council of Better Business
The 2005 Identity Fraud Survey report, recently released by the BBB and
Javelin Strategy & Research, indicates that common fears about online identity
fraud may be out of proportion to the real risks that confront consumers.
The surprising results indicate that people should pay greater attention to
the more traditional paper-based world when taking steps to protect their
The survey of 4,000 individuals found:
* The most frequently reported sources of information used to commit
identity fraud are not computer-based. A lost or stolen wallet,
checkbook or credit card was cited by almost 29% of the victims who knew
how their personal information had been obtained; 11% cited
friends/acquaintances and relatives; another, 8% blamed corrupt
employees with access to personal information. Computer crimes
accounted for 11.6% of the perpetrator sources known by victims.
* Among cases where the perpetrator's identity is known, half of all
misuse of personal information was committed by a friend, family member,
relative, neighbor or in-home employee.
"Too often, we think of our home or office as a comfort zone, where we can
let down our guard. Unfortunately, that is not the case with our personal
information," said Mr. Hunter.
First, Learn How to Prevent Unauthorized Access to your Personal Info
The BBB advises consumers to begin this week by reviewing how they carry,
store, send and destroy documents that contain personally identifiable
information. This includes credit cards, ATM and debit cards, Social Security
card, statements from financial service companies, billing statements,
incoming and outgoing mail and other documents.
"A good way to begin your identity safety inventory is to take a quiz
specifically designed by Javelin Survey & Research and the BBB, based on the
identity safety 'best practice,'" suggested Mr. Hunter. "The Spanish version
of the quiz, which is posted online at http://www.bbb.org/prueba, permits
people to assess their identity safety from two perspectives. First, are the
steps I am currently taking to fight identity fraud really enough? Secondly,
how can I protect myself from having personal financial information taken
without my consent?"
The quiz takes only minutes to complete. Once finished, the quiz-taker
receives a score, with a list of specific suggestions that will help that
person improve their identity safety. The higher the score, the more a person
needs to do to "lock down" their personal security or the security of their
Second, Be Proactive in Detecting Unauthorized Activity
After you've taken the necessary steps to protect access to your personal
information, the BBB suggests you take preventive measures that will help you
detect unauthorized activity on your accounts, should that occur.
"Our survey research found that a majority of identity fraud crimes are
self-detected. And, the losses are lower if the victim was using electronic
review of their transactions, statement and credit reports to detect
unauthorized access," said Mr. Hunter.
In addition to monitoring account balances and activity at least weekly,
the BBB recommends that consumers monitor their credit reports at least
annually; use e-mail account "alerts" to monitor transfers, payments, low
balances and withdrawals; and, consider moving to online statements and bill-
"Of course, if you do bank online, take the necessary safety precautions.
Place a password protection on your computer and your sensitive files (such as
your online banking file); ensure that your computer has a firewall to protect
from Internet attacks; install good anti-virus/anti-spyware software on your
computer and regularly update it; and, keep the security features of your
computer's operating system current," the BBB president advised.
For More Info
To read more about the findings from the 2005 Identity Fraud Survey
Report, which was sponsored by CheckFree, Visa and Wells Fargo & Company, go
to http://www.javelinstrategy.com/reports. For more information about
identity theft in Spanish from the Better Business Bureau, go to
SOURCE Council of Better Business Bureau