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'Not in the Club' Prepares Women for Leadership Careers, Raises Awareness for Change

Now in bookstores nationwide and available online from Janet Pucino, former IT executive at top companies in entertainment, finance and technology

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LOS ANGELES, Feb. 4, 2013 /PRNewswire-iReach/ -- Having worked for some of the most recognized companies at the executive level and run every facet of information technology, Janet Pucino knows the challenges of being a female trying to ascend to the top in the business world. Her new book titled "Not in the Club: An Executive Woman's Journey Through the Biased World of Business" is available as of February 1 in bookstores nationwide and on all major online retailers, including, and

Feeling that many men and women have simply accepted women's minority presence at the top levels of management and on boards, Pucino challenges the status quo of "The Club" and strives to help other women overcome the professional challenges they encounter. She speaks from experience grounded in research, having held C-level and vice president positions at companies including Warner Bros. Entertainment Inc., Discover Card, The Kemper Group and the International Networks Division of Motorola.

"Backed by startling research study results and calling on the experiences of other executives – both male and female – Pucino boldly uncovers the reality of the mood in today's corporate world," writes Casee Marie in her review of "Not in the Club" for Literary Inklings. "Pucino's book is a call to arms for both men and women at every stage of their corporate careers to stop and examine the reality of gender bias and the extent of its presence in professional environments. Pucino writes with commendable professionalism, and while at times I could imagine that the passion with which she pursues her study could ruffle the feathers of some readers, it's clear that the strength of her voice is a necessary tool for creating change."

In "Not in the Club," published by Deep Canyon Media LLC, Pucino reveals candid, real-life experiences and gives insight to professional women and men about leadership, inclusion and capitalizing on talent. She renders an informed prescription for the changes that need to take place in companies, boardrooms and our culture.

"Given that men maintain critical mass in leadership positions, they control the evolution of their organizational structures and the pace at which women will be allowed into leadership," Pucino said. "Statistically women are the extreme exception at the executive level and in boardrooms. Only 16 percent of board positions are held by women and less than 4 percent of Fortune 500 companies have women CEOs."

She cites other data on gender biases, women's experiences and human behaviors, and concludes that, despite a prevalence of such findings, there's been virtually no impact on today's corporate structures, labor laws, governmental policies or business programs in the country's top business schools.

"This is a positive book for both sexes. I want to encourage women to look beyond themselves when confronted with challenging behavior from their male counterparts, and I hope my experience will help the readers of this book forge a successful career – both women and men," said Pucino, who received her MBA from the University of Chicago Booth School of Business and her undergraduate degree from Northern Illinois University.

Excerpts and testimonials for "Not in the Club" are available at

See Literary Inklings review:

Download high-resolution art of the cover:

About Deep Canyon Media LLC

Deep Canyon Media LLC (DCM) is a content development, publishing and consulting company based in Southern California. To learn more, visit

Media Contact: Marie Ebenezer Olmstead Williams Communications, 310-824-9000,

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SOURCE Deep Canyon Media LLC


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