DALLAS and FORT WORTH, Texas, Oct. 24 /PRNewswire-FirstCall/ -- Noticiero
39 Telemundo @ 5pm is the new #1 choice for Spanish language news in Dallas-
Fort Worth in the just-completed (1)October 2003 ratings period. Telemundo 39
News at 5pm set a record high household rating which is a 66% increase over
last year's October ratings.
KXTX Telemundo 39 is the #1 Spanish language station weekdays 3-5:30pm.
For the first time, Telemundo's talk show Laura beat news and gossip program,
El Gordo y La Flaca, and its hour-long news and information magazine Al Rojo
Vivo beat Primer Impacto.
"The true winners here are Hispanic DFW residents. They are no longer
limited to just one point of view. They now have choices when it comes to
local news ... and their preference is coming in loud and clear," comments
Jose Valle, VP, General Manager of KXTX Telemundo 39.
"We have become the leaders in weather coverage, investigative news and
stories that affect our Hispanic community, and the Spanish speaking viewers
are taking notice. This is unprecedented as far as I know, for such a new
news operation to win a sweeps period in less than two years against such
strong competition. It's a credit to our entire team and I am very proud of
everyone. This is great momentum going into the November ratings period,"
said News Director, Zoltan Csanyi-Salcedo.
Telemundo, a U.S. Spanish-language television network, is the essential
entertainment, news and sports source for Hispanics. Broadcasting unique
national and local programming for the fastest growing segment of the U.S.
population, Telemundo reaches 91% of U.S. Hispanic viewers in 118 markets
through its 15 owned and operated stations, 32 broadcast affiliates and nearly
450 cable affiliates. Telemundo is wholly-owned by GE (NYSE: GE) and is an
operating subsidiary of NBC, the nation's leading broadcast network.
Tune-in Weeknights at 5pm & 10pm - Noticiero 39 Telemundo "Mas Noticias
Mejor Informacion" (More News, Better Information).
*Source: Nielsen Media Research: Dallas/Fort Worth Designated Market Area
One household rating point represents approximately 21,950 North Texas
(1) October Ratings period: September 25, 2003 through October 22, 2003