Global usage stats from the world's largest deployments reveal growth patterns and shifts in consumer web browsing behavior

SAN DIEGO, Oct. 7 /PRNewswire/ -- Novarra, the Internet Mobility(TM) Company, has announced the results of its latest Mobile Internet Experience Update, providing a broad overview of how consumers use the internet via mobile phones.

Based on Novarra's global network of Vision(TM) browser and mobile internet platform deployments with leading operators and service providers, the report tracks growth, trends, and offers insights into consumer behavior for web services on mobile. Novarra's mobile internet service reaches two out of three mobile phone users in the US and one billion globally.

The latest findings in the Mobile Internet Experience Update include:

• Mobile internet user population on track to more than double in 2009
• A surge in mobile internet use by all demographics
• 1H'09 growth in the business pro segment of over 100% in users and 80% in data per user
• Substantial page view growth across websites with one popular site growing 3500%
• An increase of 74% in videos streamed to mobile
• Significant growth in web 2.0 activity, especially social networking
• Surprising news about what mobile devices drive web usage
  

See the full report at www.novarra.com

"Mobile internet is becoming a mainstream activity," said Scott Cotter, Sr. Director, Marketing, Novarra. "The marked increase in users, data consumption and rich content demonstrate that consumers are rapidly transferring their web habits from the desktop to mobile. The Vision platform enables operators, handset manufacturers and internet brands to deliver a fast, full, rich internet experience including streaming video, Flash, widgets and user-generated content across all phones, without overwhelming wireless networks."

Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators, handset manufacturers and internet brands to create new services and revenue streams for smartphones and mobile broadband devices to mass-market feature phones and emerging market handsets. The patented architecture is open standards-based and designed for high volume mobile consumer deployments. The solutions deliver a high quality mobile user experience for services including full rich web, search, widgets, personalization, video and advertising as well as support for mobile sites, next generation portals and mobile app stores. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.

    Media Contacts:
    North America:                    Europe:
    Greg Venne, Topaz Partners        Kirstyn Langford, Hotwire PR
    Novarra@topazpartners.com         Novarra@hotwirepr.com
    +1 (781) 404 2400                 +44 (0) 20 7608 2500

SOURCE Novarra

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