Novell Goes to Market with Leading Open Source Application Providers Novell Market Start Program Delivers Viable and Valuable IT Choices to

Customers



    SAN FRANCISCO, (LinuxWorld Conference & Expo), Aug. 9 /PRNewswire/ --
 Novell (Nasdaq:   NOVL) today announced the selection of key open source
 application partners as part of its growing Market Start program. Novell(R)
 Market Start, announced earlier this year, aligns open source solutions with
 Novell's open source operating infrastructure to bring new, cost-effective
 solutions to market. The first partners in the program include Astaro,
 GroundWork, InsynQ, Lumen Software, Pentaho and SugarCRM. As a result,
 customers benefit from enterprise-ready open source applications that increase
 their IT choices at extremely competitive prices, backed by enterprise-class
 support from Novell.
     "Building and maintaining a community is a critical success factor for any
 Linux distribution," said Dan Kusnetzky, IDC vice president of system software
 research. "Novell is seeking to create a strong community based upon the
 foundation of its long history of working with partners and its position as an
 enterprise software provider."
     David Axmark, co-founder and vice president of open source relations for
 MySQL AB, said, "By sharing its experience and sales network, Novell's
 innovative program can help fast-growing open source and Linux software
 vendors gain valuable visibility in the corporate IT world. Novell is
 encouraging its customers, resellers and partners to become more familiar and
 comfortable with the benefits of open source. In turn, this helps everyone in
 the ecosystem -- from the largest companies to the solo programmer."
     The Novell Market Start program was designed to meet the growing demand
 from companies who desire to implement and integrate open source applications
 into their operating environments. While many open source application
 providers exist today, they lack a global infrastructure for sales and support
 critical to gaining adoption of their solutions. Under the Market Start
 program, they will receive marketing, channel and support services from
 Novell, enabling them to grow their solutions without worrying about growing
 their go-to-market infrastructure.
     "Our customers want to leverage the growing number of open source
 application providers, but also want to minimize their implementation and
 deployment risk," said Bill Hewitt, senior vice president and chief marketing
 officer at Novell. "With Market Start, they get leading-edge innovation with
 world-class support. It's a win for our customers, our partners and for the
 entire open source community."
     See attached quote sheet for comments from the initial Novell Market Start
 partners. For more information about the Market Start program, please visit
 http://www.novell.com/linux/marketstart .
 
     About Novell
     Novell, Inc. is a leading provider of infrastructure software and services
 to over 50,000 customers in 43 countries. With more than 20 years of
 experience in data center, workgroup and desktop solutions, Novell's
 6,000 employees, 5,000 partners and support centers around the world are
 meeting customer requirements for identity-driven computing and Linux*
 solutions. By providing enterprise-class software and support for commercial
 and open source software, Novell delivers increased operating flexibility and
 choice at a lower total cost of ownership. More information about Novell can
 be found at http://www.novell.com .
 
     NOTE:  Novell is a registered trademark of Novell, Inc. in the United
 States and other countries. *Linux is a registered trademark of Linus
 Torvalds. All other third-party trademarks are the property of their
 respective owners.
 
 
     Quotes from Novell Market Start Partners
     Aug. 9, 2005
 
     "Novell has proven to be a great partner for us and our Novell Security
 Manager powered by Astaro network security product. With Novell's support, the
 benefits of Astaro's unified threat management solution are reaching a wide
 spectrum of customers and Novell channel partners across the world. Their
 customers and partners win by gaining access to exciting new products, while
 companies like Astaro get a boost from Novell's global reach."
      Jan Hichert, CEO, Astaro
 
     "GroundWork and Novell understand customers' demonstrated need for
 powerful but cost-effective tools for managing IT infrastructure. Working
 together, we are delivering practical and affordable open source solutions
 that change the economics of IT operations management."
      Ranga Rangachari, CEO, GroundWork Open Source Solutions
 
     "Novell's Market Start will empower us to reach more customers with our
 Linux-based Appgen MyBooks Professional and Custom Suite accounting and
 financial packages. Through access to Novell resources, sales channels and
 their global reach, we can more quickly meet our goal to develop a strong
 market presence among Linux users and migrators by providing affordable,
 scalable and customizable accounting software which delivers proven business
 lifecycle financial management."
      Michael Camp, Direct of Marketing, InsynQ
 
     "The Market Start program has been invaluable to Lumen Software. We could
 not have accomplished a fraction of the exposure that Market Start has
 afforded us, especially as it relates to penetrating specific target markets
 in the emerging space surrounding Linux. We have truly benefited from Novell's
 very well choreographed system allowing us to quickly establish channel
 partner relationships, market presence and a customized go-to-market strategy.
 It is my opinion that for ISVs and channel partners, this program is going to
 change how products and services are brought to market. The results we are
 experiencing bear this out as we have dramatically reduced product-to-market
 ramp time, targeted collateral development and decreased sales cycles."
      Ted Lymer, CMO and Co-founder, Lumen Software
 
     "Market Start is an excellent initiative. Novell shares our goal of
 exposing as many organizations as possible to the benefits of open source and
 showing them how easily these solutions can be deployed to deliver tremendous
 business benefits at dramatically lower cost."
      Richard Daley, CEO, Pentaho
 
     "Market Start is an important program because it focuses on accelerating
 the adoption of Linux-based, open source business solutions. The success of
 Novell and SugarCRM testifies to the market's willingness to embrace the
 benefits of open source technology, and this alliance will expand these
 advantages into new markets."
      John Roberts, CEO and Co-founder, SugarCRM
 
 

SOURCE Novell, Inc.
RELATED LINKS
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