Novell Selects SugarCRM's Sugar Suite for New Market Start Program Designed to Accelerate Open Source Adoption in SMB Market

Commercial Open Source CRM Application Will Be Jointly Marketed by Novell

Sep 12, 2005, 01:00 ET from SugarCRM Inc.

    CUPERTINO, Calif., Sept. 12 /PRNewswire/ -- SugarCRM Inc. today announced
 its selection as one of the first open source application partners for
 Novell's(R) Market Start program, designed to make the low cost and easy
 back-office integration benefits of open source and open standards-based
 enterprise applications easily accessible to small and mid-sized businesses.
 SugarCRM's Sugar Suite is the first customer relationship management (CRM)
 software to be selected for the program, reflecting the application's status
 as the market's most successful commercial open source enterprise platform.
     SugarCRM's participation in the Market Start program will broaden the
 visibility of Sugar Suite through joint marketing efforts between SugarCRM and
 Novell, as well as go-to-market activities executed through select Novell
 channel partners.  The initiative will also expand the pool of open source
 developers familiar with SugarCRM's products by exposing Novell developers to
 the platform, paving the way for further enhancements.
     Through its Market Start affiliation, Sugar Suite will belong to an
 ecosystem of open source applications being promoted in conjunction with
 Novell's open source operating infrastructure to aid companies looking for
 open source alternatives for their business software.  The Novell program will
 minimize implementation and deployment risks for these companies by providing
 a hand-selected group of reliable open source enterprise applications and, in
 some cases, offering support through Novell's own help desk.
     "We selected SugarCRM for our Market Start program because they provide a
 proven open source and open standards alternative in the small and medium
 sized business marketplace," said John Beuchert, director of the Market Start
 program at Novell.  "With their early success, they will help us prove the
 viability of the open source model and further our goal of accelerating open
 source adoption in the business community."
     "Novell's embrace of Linux has made the company a leading proponent of the
 open source movement, and their Market Start program is an important step in
 helping spread the open source gospel," said John Roberts, CEO of SugarCRM.
 "Our participation in the program will allow us to reach a much wider audience
 by leveraging Novell's brand and credibility to demonstrate the value of open
 source applications in the enterprise."
     Now in Version 3.5, SugarCRM's Sugar Suite offers the full range of CRM
 functionality required to manage customer interactions, utilizing a
 user-friendly interface that eliminates the complexity of traditional CRM
 applications.  The availability of the source code makes it possible to easily
 integrate the SugarCRM platform with back-office applications to ensure that
 key customer data can be shared between the two systems.
     Sugar Open Source Edition is available for free download at .  The more advanced Sugar Professional Edition and
 new Sugar Enterprise Edition are available at for
 $239 and $449 per user per year, respectively, including 12 months of
 application updates; installation assistance; trouble ticketing; global
 weekday email-based technical support (9AM-6PM Pacific time); and full
 production support including patch and fix distributions.
     Sugar Professional and Enterprise Editions are also available in a hosted
 version, Sugar On-Demand, that eliminates in-house software installation and
 maintenance for $39.95 per user monthly; and on Sugar Cube, a ready-to-deploy
 stand-alone server that has Sugar Professional and all supporting applications
 installed and optimized.
     Sugar Suite will be available for demonstrations at Novell BrainShare
 Barcelona 2005 from September 11-15 in Barcelona, Spain.
     About SugarCRM
     SugarCRM provides commercial open source customer relationship management
 applications for companies of all sizes worldwide. The SugarCRM platform is
 available in installed, hosted and appliance-based versions that offer the
 full range of CRM functionality.  The company is headquartered in Cupertino,
 California, and was founded in 2004 by three Silicon Valley CRM professionals
 with over 20 years of experience spanning marketing, application design and
 engineering. For more information, call (408) 454-6900, email, or visit .
     Novell is a registered trademark of Novell, Inc. in the United States and
 other countries. *Linux is a registered trademark of Linus Torvalds. All other
 third-party trademarks are the property of their respective owners.