The company will launch a new line of easy-to-feed and easy-to-chew pet supplements which emphasize ease-of-use and freshness. The products, sold in blister-packs, were developed particularly for the US pet food market.

FALLBROOK, California, February 15, 2012 /PRNewswire/ --

NoviPet, a leading global provider of premium nutritional supplements for pets, will launch a new line of easy-to-feed and easy-to-chew healthy supplements, which was developed especially for the US dog nutrition market, at the Global Pet Expo.

NoviPet's supplements, which emphasize ease-of-use and freshness and are highly palatable, will be presented at the company's booth 3671 on February 29-March 2, 2012 at the Orange County Convention Center in Orlando, Florida.

All of NoviPet's products are based on an innovative patent-pending "soft-chew" delivery system and are available in pharmaceutical-like blister packs to maintain optimal freshness.

NoviPet will unveil a series of new products at the pet industry's largest annual trade show, including:

• Joint Support - provides an excellent source of glucosamine, chondroitin sulfate and methylsulfonylmethane (MSM), supporting joint function and comfort
• Multi Vitamin - provides dogs with the vitamins and minerals they need, reducing the risk of vitamin or mineral deficiency and preventing poor coat, inflammation, lethargy and additional undesirable conditions.
• Omega 3 & 6 - specially designed to ensure healthy skin and beautiful coat while supporting the immune system and reducing inflammatory processes.

NoviPet was also selected to showcase its new products at the Red Carpet Event, the "Best in Show" awards at Global Pet Expo.

"North American distributors will have an excellent opportunity to personally become acquainted with NoviPet's products which were specially developed to provide dogs and cats with the healthy nutrition they need in a simple as possible and convenient manner," said Guy Setton, head of International Business Development at NoviPet. "Our innovative blister pack ensures that each soft-chew, with its consistent dosage, remains complete until given to the pet, offering caregivers peace of mind."

NoviPet is committed to adhering to the highest quality standards in the industry today. The company therefore complies with the quality standards and requirements set by the US National Animal Supplement Council (NASC). NoviPet is also a proud bearer of the NASC seal on all of its products.

About NoviPet

NoviPet is a global provider of dietary supplements for pets, offering natural pet supplements with NASC approval and a unique patented delivery system of supplements.

The innovative NoviPet supplement series are formulated to address specific needs that routine feeding may not fulfill. The company's healthy and tasty soft-chews are packaged in advanced, single-use foil blister packs to maintain optimal freshness for dogs.

NoviPet is a division of BioPet, part of Maabaort Products, which has specialized in the development, manufacture and marketing of foods and nutritional supplements for people and animals since 1963.

For more information about NoviPet, visit http://www.novipet.net. To set a demo during the Global Pet Expo show, please contact Jim Boyd.

Contact Person
Jim Boyd
US National Sales Manager
NoviPet
Tel: +1-805-452-2831
Jim_b@novipet.net

SOURCE NoviPet

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