Novo Nordisk Changing Diabetes(SM) Bus World Tour Tackles Diabetes Epidemic in Chicago

Chicago Bears head coach Lovie Smith joins global drive to change diabetes

Jun 22, 2007, 01:00 ET from Novo Nordisk Inc.

    PRINCETON, N.J., June 22 /PRNewswire-FirstCall/ -- Novo Nordisk today
 announced the arrival of the Changing Diabetes Bus world tour in the United
 States. The Bus tour is making its U.S. debut in Chicago at Navy Pier's
 South Gateway Park as part of a five-continent, 18-month journey around the
 world to change diabetes. Long-standing diabetes advocate Chicago Bears
 Head Coach Lovie Smith will kick off opening day ceremonies on June 22 at
 11:00 AM.
     Diabetes affects nearly 21 million people nationwide and is a serious
 public health concern. About 1.5 million new cases of diabetes are
 diagnosed each year in the United States.
     "Education is the key if we are to ensure that future generations do
 not suffer needlessly from type 2 diabetes, which is a preventable
 disease," said Chicago Bears Head Coach Lovie Smith. "Right now, there are
 more than 400,000 Chicagoland residents living with diabetes 1, enough to
 fill Soldier Field 6 times over. I am teaming up with Novo Nordisk to call
 on Americans to change diabetes for good, by learning about the importance
 of good lifestyle habits, like proper nutrition and exercise in preventing
 the onset of type 2 diabetes."
     The centerpiece of this tour is the Changing Diabetes Bus, a 59-foot
 mobile showroom filled with interactive, multimedia exhibits where visitors
 can learn about diabetes and why controlling it is critical - for
 themselves and their loved ones. Visitors can also share their opinions
 about what they would change in the area of diabetes and view testimonials
 from people across the globe who have visited the Bus.
     The Bus is at the heart of a custom-built Changing Diabetes Village, a
 park encompassing nearly 25,000 square feet and offering complementary
 health screenings, information about diabetes from the American Diabetes
 Association, free healthy refreshments, fitness instruction, stretching
 tips by former ballerina and diabetes patient Zippora Karzand an area
 designated specifically for children's activities.
     Admission to the Changing Diabetes Bus and Village is free and open to
 the public from June 22-25, 11:00 AM - 5:00 PM.
     "Our goal is to reach as many people as possible with information about
 diabetes and diabetes care," remarked Dr. Alan C. Moses, Chief Medical
 Officer for Novo Nordisk. "We want visitors to join Novo Nordisk in
 changing diabetes, and learn what they can do to help change the future of
 diabetes today. Novo Nordisk is a longstanding leader in diabetes care, and
 we will continue to be a catalyst for change - for example, our recent work
 in support of the United Nations' landmark Resolution on diabetes."
     Unite for Diabetes
     In June of 2006, the International Diabetes Federation (IDF) launched a
 worldwide "Unite for Diabetes" campaign. This campaign called on the United
 Nations (UN) to add diabetes on the global health agenda. As a result, the
 UN passed a Resolution on diabetes recognizing the disease as a serious
 worldwide health threat and calling on member states to develop national
 policies for the prevention, treatment and care of diabetes in line with
 sustainable development of their healthcare systems. The UN passed the
 Resolution in December 2006, and it sanctioned November 14 as World
 Diabetes Day.
     A strong symbol for the "Unite for Diabetes" campaign has been created
 enabling everyone to engage in the vision of the UN Resolution: a blue
 circle, which signifies unity.
     Novo Nordisk is proud to support "Unite for Diabetes. "Focusing on the
 needs of children and youth, their families and social networks, the Novo
 Nordisk Changing Diabetes Bus world tour has a mandate to raise awareness
 of diabetes and its social, humanitarian and economic consequences among 1
 billion people.
     Since its launch, nearly 61,177 people have visited the Changing
 Diabetes Bus.
     Novo Nordisk is a healthcare company with an 84-year history of
 innovation and achievement in diabetes care. The company has the broadest
 diabetes product portfolio in the industry, including the most advanced
 products within the area of insulin delivery systems. In addition to
 diabetes care, Novo Nordisk has a leading position within areas such as
 hemostasis management, growth hormone therapy, and hormone therapy for
 women. Novo Nordisk's business is driven by the Triple Bottom Line: a
 commitment to economic success, environmental soundness, and social
 responsibility to employees and customers. With headquarters in Denmark,
 Novo Nordisk employs more than 23,600 employees in 79 countries, and
 markets its products in 179 countries. Novo Nordisk's B shares are listed
 on the stock exchanges in Copenhagen and London. Its ADRs are listed on the
 New York Stock Exchange under the symbol 'NVO'. For global information,
 visit; for United States information, visit
     For more information about the Changing Diabetes Bus, please visit:
     Changing Diabetes is a service mark of Novo Nordisk A/S.

SOURCE Novo Nordisk Inc.