Novus Appoints Joe Peta as Managing Director in San Francisco

Peta Will Assist in Opening the Firm's First West Coast Office in San Francisco, Representing Its Second Major Expansion This Year

Oct 21, 2013, 09:30 ET from Novus

NEW YORK, Oct. 21, 2013 /PRNewswire/ -- Novus, a New York-based company founded by former portfolio managers, engineers and data scientists to help the world's top institutions and investors generate higher returns, today announced that Joe Peta has joined the firm as Managing Director in its San Francisco office. An experienced hedge fund trader and best-selling financial author, Joe will work with Novus' management team to build the firm's West Coast presence and support existing client relationships. This is the firm's second major expansion this year, following on the heels of its Zurich office opening in June, led by industry veteran Andrea Gentilini.

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"With nearly 20 years of industry experience, Joe brings a unique analytical expertise and highly valuable skill-set to our team," said Basil Qunibi, CEO and Founder of Novus. "Joe's addition will help us to continue to expand and build our firm by helping clients make better investment decisions using our predictive data tools to maximize their returns and minimize their risks. We look forward to integrating Joe into our team and working with him to open our San Francisco office and further grow our West Coast business." 

Joe Peta joins Novus with nearly 20 years experience as both a buy-side and sell-side equities trader. He started his financial career at Lehman Brothers and during his 13 years at the firm ran its biotech trading desk, served as a sell-side market maker in New York and advanced into the role of partner, running the trading desk at the firm's $200+ million long/short equity hedge fund in California.  Following his tenure at Lehman Brothers, Joe joined UBS' electronic trading group and developed research on the firm's unique trading flow and value of analytics for investors. He later moved to Nomura Holdings as executive director of equity trading, helping to build the firm's technology trading desk. 

After leaving Nomura in 2011, he took his interest for analytics and financial analysis to the next level, writing a memoir, Trading Bases, a Story About Wall Street, Gambling, and Baseball, which examined the overlap of critical reasoning used in baseball's front offices and by asset managers. The widely-hailed book was named a "Top 10 Business Book" by Amazon.

Joe holds a MBA from Stanford University and a BS in Accounting from Virginia Tech. 

About Novus:

Novus was founded in 2007 by a group of investors, data scientists and engineers to build a foundation that helps the world's top investors generate higher returns. The firm believes investors need to innovate, adapt and increase the value they deliver. Today, some of the world's top investment managers and allocators managing approximately $1 trillion work with Novus to transform their technology, data and analysis to generate higher returns. Whether markets go up or down – or even sideways – these investors are moving forward.

Through the firm's data-driven approach, industry-leading analytics and unique team of ex-portfolio managers and investors, Novus is transforming the way the world invests.

Novus is based in New York, with offices in San Francisco, California and Zurich, Switzerland. For more information, visit