NEW YORK, May 5, 2014 /PRNewswire/ -- Across the country, Mother's Day is one of the most commercially successful U.S. occasions for flowers, greeting cards, and restaurants. However, a new survey from NoWait, the wait-listing app and seating tool for casual-dining restaurants, reveals that the number-one reason why moms would choose not to dine out on Mother's Day is because their "favorite restaurant is too busy." In celebration of its mobile-app launch in all 50 states, as well as the 100th anniversary of Mother's Day, NoWait today announced its nationwide survey results to uncover Mother's Day preferences around dining out. NoWait, which launched nationally earlier this year, enables guests to remotely view real-time information about restaurants' wait lists, join a queue from their phones, and simply show up precisely when their table is ready.
When asked how they typically spend Mother's Day, 71 percent stated they "plan on taking Mom out to eat" for the holiday, yet only one-third (33 percent) find making a reservation necessary for their dining plans. If they do plan ahead, the Mother's Day study shows that partners are poor planners, with 74 percent making plans "less than a week before"; only 20 percent plan "more than a month in advance" and six percent "make no plans at all." Despite the large number of procrastinators who wait until the last minute to make Mother's Day plans -- if they make any plans at all -- 88 percent would walk out after just 30 minutes of waiting; only eight percent are willing to have her wait "up to an hour" and an especially small fraction (4%) are willing to make Mom "wait as long as it takes."
"Mothers have been waiting for their kids and on their kids from the day they were born, always putting their loved ones first. Therefore, NoWait is encouraging families to give Mom back something really special this Mother's Day, the second-busiest day of the year for restaurants – her time," says NoWait CEO Ware Sykes. "Our recent survey reveals that procrastinating spouses do not plan ahead, so by enabling them to join restaurants' wait lists remotely from their phones, we are offering a last-minute solution to eliminate the wait and help give Mom the VIP treatment she deserves."
More results from the inaugural Mother's Day survey from NoWait are as follows:
- When it comes to the specific meal with which families celebrate Mom, they can sleep in. Almost half (44%) take Mom out for dinner, while breakfast (8%), brunch (37%) and lunch (11%) were less popular.
- Although President Wilson officially declared Mother's Day the second Sunday in May, Americans are less literal when it comes to celebrating on the specific day. Despite a majority (70%) celebrating Mom "at a restaurant," they are split evenly between dining out actually "on Mother's Day" versus "at some time during the Mother's Day weekend."
Since launching nationally this year, NoWait is now available in all 50 states and in every major metropolitan area throughout the country. Diners who cannot yet find their favorite restaurant can use the new "Suggest a Restaurant" feature to add and vote for casual-dining restaurants in their area, which has generated nearly 80,000 votes to date. By the end of the year, the company expects to offer thousands of restaurants. On an ongoing basis, NoWait compiles data provided by its customers nationwide to better understand current behavioral trends in the hospitality market.
Based in New York and Pittsburgh, NoWait launched in 2010 and is backed by Birchmere Ventures and Carnegie Mellon University's Open Field Entrepreneurs Fund. The NoWait Guest App is a complementary extension of the NoWait Host App, which currently is used in casual-dining restaurants across the country, including major chains such as Chili's and TGI Fridays, as well as popular independent hotspots like Batali & Bastianich Hospitality Group's Eataly, Jose Garces' Village Whiskey, Marc Vetri's Pizzeria Vetri and Hubert Keller's Burger Bar. To date, NoWait has seated more than 43 million diners and regularly seats more than 5 million diners every month. For more information, visit nowaitapp.com/dining, follow @NoWaitApp and like it on Facebook at facebook.com/nowaitapp. The app is available for Android, as well as iOS.
Centerpiece Public Relations