NQ Mobile(TM) "Music Radar" App Reaches 15 Million Downloads and Now Exceeds 3 Million Daily Search Inquires Two of China's largest music players, TTPod and Kugou sign strategic partnerships and traffic deals with NQ Mobile's music search technology
BEIJING and DALLAS, Oct. 10, 2013 /PRNewswire/ -- NQ Mobile (NYSE: NQ), a leading global provider of mobile Internet services, today released metrics demonstrating the rapid adoption of its "Music Radar" application. Upon commercial launch in September, adoption of the audio search and discovery app increased rapidly, growing from 8 million to more than 15 million downloads. Use of the app has likewise increased, tripling to 3 million search inquiries a day from a peak of about 1 million daily inquiries during the beta period.
Music Radar is a revolutionary, content-based music information retrieval (MIR) application. Available in China for both Android and iOS platforms, NQ Mobile announces two important strategic partnerships with China's largest music players TTPod and Kugou. Under these relationships, TTPod and Kugou will utilize NQ Mobile's core audio and music search technologies and have entered into a traffic sharing relationship. NQ Mobile plans on both expanding availability into other geographic markets and licensing the service to other third parties in the near future.
Music Radar is an accurate and convenient way to search for music in the mobile environment. Features include:
- An innovative melody recognition engine; it can even find files if sung or hummed
- Extremely fast music recognition
- Personalized music recommendations
- On-the-go music listening and downloading capabilities
- Social sharing through Simple Notification Service (SNS)
"Everything in our lives is growing more and more mobile, and as devices evolve, we need new ways to interact with technology and the world around us," stated co-Founder and co-CEO of NQ Mobile, Henry Lin. "Music Radar is just one use of this unique audio recognition technology. For the future, we plan on growing and enhancing the application and associated solutions to meet the needs of our changing world. Today's partnership announcements between TTPod and Kugou, illustrate the kind of opportunities that will open up to us as our core technologies around the mobile environment become more useful to our partners and end consumers."
About NQ Mobile
NQ Mobile Inc. (NYSE: NQ) is a leading global provider of mobile Internet services. NQ Mobile is a mobile security pioneer with proven competency to acquire, engage, and monetize customers globally. NQ Mobile's portfolio includes mobile security and mobile games as well as advertising for the consumer market and consulting, mobile platforms and mobility services for the enterprise market. As of June 30, 2013, NQ Mobile maintained a large, global user base of 372 million registered user accounts and 122 million monthly active user accounts through its consumer mobile security business, 87 million registered user accounts and 16 million monthly active user accounts through its mobile games and advertising business and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, USA and Beijing, China. For more information on NQ Mobile, please visit http://www.nq.com/.
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