PR Newswire: news distribution, targeting and monitoring
 

*NSYNC's Lance Bass and 'AstroMom' Lori Garver Brought Together By RadioShack Support

 
    MOSCOW, May 31 /PRNewswire/ -- Lance Bass of *NSYNC and "AstroMom" Lori
 Garver today announced that RadioShack (NYSE:   RSH) has brought them together
 by supporting both their efforts to fly to the International Space Station
 (ISS).
     RadioShack, which kicked off the music star's space bid by financing his
 medical screening at the Institute for BioMedical Problems in Moscow, has now
 also provided support to Ms. Garver.  DFI International/It's Time LLC, where
 Garver heads up a space consulting practice, provided the initial funding for
 her medical screening.
     "Lori and Lance now are coordinating their efforts to blast off to the
 space station on a Russian Soyuz rocket, which delivers a fresh lifeboat to
 the ISS every six months," said Jim McDonald, Senior Vice President of
 Marketing and Advertising for RadioShack Corporation in Fort Worth, Texas.
 "RadioShack made history last year by filming the first TV commercial on the
 space station, showing a Father's Day gift from RadioShack being delivered to
 cosmonaut-dad Yuri Usachev."
     Both aspiring space travelers today received preliminary certification of
 their medical fitness to fly to space from Russian authorities.  Centrifuge
 tests were the most exciting; this giant machine spun them up to simulate the
 extra weight that comes during the acceleration of a Soyuz launch and the
 deceleration of the return to Earth.
     The next Soyuz flights are scheduled for mid October 2002 and late April
 2003, and one seat on each is available on a commercial basis to adventurers
 like Lance Bass and Lori Garver.  Both are in discussions with additional
 sponsors and television networks to expand their support beyond RadioShack.
     "It's been a great experience for me at the Institute for Biomedical
 Problems," said Bass of his medical screening, which began in March in Moscow
 and continued with tests in the United States between concert dates of the
 recently completed *NSYNC tour.  "The eight G's on the centrifuge test was
 awesome, and a lot of fun."
     Jeffrey Manber, president of Mir-Corp in Amsterdam, is working with the
 Russian Aviation and Space Agency and RSC Energia to develop a business and
 training plan to assist the two space enthusiasts.
     David Gump, president of LunaCorp in Arlington, Virginia, is RadioShack's
 advisor on space exploration projects.
     David Krieff, president of Destiny Productions in Los Angeles, is working
 with television networks on the financing and creative vision for Lance Bass's
 trip.
     Jim Rossi and Jack Daley, Principals of Space Marketing Mission, lead the
 AstroMom/It's Time project's media, corporate and educational sponsorship
 program.
 
     About RadioShack Corporation
     Fort Worth, Texas-based RadioShack Corporation is the nation's most
 trusted consumer electronics specialty retailer of wireless communications,
 electronic parts, batteries and accessories as well as other digital
 technology products and services.  With more than 7,200 stores nationwide, it
 is estimated that 94 percent of all Americans live or work within five minutes
 of a RadioShack store or dealer.  The company's knowledgeable sales associates
 and brand position, "You've Got Questions, We've Got Answers," support
 RadioShack's mission to demystify technology in every neighborhood in America.
 For more information on the company, visit the RadioShack Corporation Web site
 at www.radioshackcorporation.com .  For more information on RadioShack
 products and services, visit its e-commerce Web site at www.radioshack.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X24235250
 
 

SOURCE RadioShack Corporation
Back to top

RELATED LINKS
http://www.tandy.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

Featured Video

 
  • Print
  • Email
  •   RSS
  • Share it  
  • Blog it  
  • Blog Search  

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Free Investing Newsletter from Investor Uprising!

Learn to navigate the world's financial system and profit from leading companies.  

Register for Investor Uprising, the people's investment site, for a free weekly newsletter, information, education and premium research including our latest IU Confidential Report - "All That Glitters: The Ultimate Gold Report".

Advanced Search
Search
  
  1. Products & Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire