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    PROVO, Utah, April 10 /PRNewswire-FirstCall/ -- Nu Skin Enterprises
 (NYSE:   NUS) today announced the appointment of Gary K. Sumihiro as the new
 president of Nu Skin Japan. Robert Conlee, who has served in the position
 since 2004, will continue to oversee the company's North Asia region, which
 includes Japan and will be based in the corporate offices in Provo, Utah.
     "Gary brings a wealth of experience to his position and will
 undoubtedly have a positive impact on our business in Japan," said Truman
 Hunt, president and chief executive officer of Nu Skin Enterprises. "Gary's
 expertise and familiarity with Japan will help us continue the positive
 trends we're seeing from our growth initiatives in this market."
     Prior to joining Nu Skin Enterprises, Sumihiro worked for Amway Japan,
 Limited as vice president and chief operating officer. He has held several
 positions throughout his 12-year tenure, including representative director,
 corporate secretary and general counsel. During his time with the company,
 Sumihiro was instrumental in building Amway Japan to its market-leading
 position.
     Sumihiro earned a Bachelor of Arts degree from Thiel College, a law
 degree from the University of Cincinnati College of Law and a master of
 public administration from American University in Washington, D.C.
                                  The Company
     Nu Skin Enterprises, Inc. is a global direct selling company operating
 in 45 markets throughout Asia, the Americas and Europe. The company markets
 premium-quality personal care products under the Nu Skin(R) brand,
 science-based nutritional supplements under the Pharmanex(R) brand, and
 technology-based products and services under the Big Planet(R) brand. Nu
 Skin Enterprises is traded on the New York Stock Exchange under the symbol
 "NUS."
     Please note: This press release contains forward-looking statements
 within the meaning of Section 21E of the Securities Exchange Act of 1934
 that represent the company's current expectations and belief concerning the
 company's operations in Japan and the appointment of a new President of our
 operations in Japan. The forward-looking statements contained herein are
 subject to various risks including any inability by the company to
 effectively implement initiatives in Japan that generate growth. The
 forward looking statements are further qualified by the risks set forth in
 the documents filed by the company with the Securities and Exchange
 Commission, including our most recent Form 10-K. The forward-looking
 statements set forth the company's beliefs as of the date of this release,
 and the company assumes no duty to update the forward-looking statements
 contained in this release to reflect any change.
 
 

SOURCE Nu Skin Enterprises