NEW YORK, Aug. 3 /PRNewswire/ -- The National Urban League has announced
the 2004 return of the well-received economic empowerment program, Know Your
Money(TM). Introduced two years ago by Altria Group, Inc. in
partnership with the National Urban League, the curriculum-based program is
designed to strengthen the economic foundation of African-American communities
and bring about a systemic change in attitudes about money and money
The National Urban League will be spearheading the program this year, with
classes to again be held in the host cities of Atlanta, GA; Baltimore, MD;
Chicago, IL; Houston, TX; Los Angeles, CA; Philadelphia, PA; St. Louis, MO and
NBA Hall Of Famer Earvin "Magic" Johnson served as national spokesperson
for the Program in years one and two. Local spokespersons for this year's
program have not yet been identified.
"The National Urban League's 2001 State of Black America study reported
that young African American professionals view economic empowerment as a
priority," said Marc H. Morial, president and CEO, National Urban League. "A
critical part of that process is to understand and practice the principles of
sound money management. For more than two years now, Know Your Money has
provided the essential knowledge, foundation and tools that will enable our
community to begin to chart a sound financial future."
The 2004 Know Your Money courses will begin in September in most markets,
and will be implemented by local National Urban League Young Professionals
(NULYP) chapters in each city. The program was developed in response to
extensive research commissioned by Altria and conducted among African-
American business leaders, community activists, media and professionals, which
identified economic empowerment as a leading community issue.
"The continued enthusiasm for, and consistent number of graduates
completing the Know Your Money program demonstrates that it contains the
necessary components needed by African-American young adults to effectively
manage their personal finances," said A. Shuanise Washington, vice president,
government affairs policy and outreach, Altria Corporate Services, Inc.
"With the National Urban League now taking the lead on this important
initiative, we are proud to have done our part to help answer the call for
economic parity in the African-American community."
The Know Your Money program, which includes a three-class curriculum
taught by business and academic experts over a 12-week period, will provide
African-American professionals between the ages of 21 and 40 with a more
comprehensive understanding of personal money management. The curriculum,
designed by financial consultant and author Carla J. Cargle, includes
coursework focused on improving participants' understanding of budgeting, the
value of money and other essential tools of personal asset management. At the
conclusion of the course, participants are armed with the tools and foundation
upon which to build long-term economic stability for themselves, their
families and their communities.
Enrollment in Know Your Money courses will be limited to 100 participants
in each city, in order to allow for an interactive learning environment.
Interested individuals may call 1-888/537-8510 for details about registration,
class schedules and venues. Applications will be received and processed by
the NULYP chapter in each host market, and those accepted for enrollment will
be required to pay a $30 registration fee to NULYP, which covers course
materials, class sessions and a discounted one-year membership in
the local NULYP chapter.
About Altria Group, Inc.
Altria Group, Inc. (NYSE: MO) is the parent company of Kraft Foods Inc.,
Philip Morris International Inc. and Philip Morris USA Inc. For more than
four decades, the companies of Altria have provided sustained and wide-ranging
support of programs that address important community needs. Since first
partnering with the NUL in the 1940s, Altria companies have played an active
role in supporting initiatives that promote the well-being of diverse
communities through both leadership and economic development. Additional
information about the Know Your Money program and other community initiatives
supported by the Altria family of companies is available at
About the National Urban League
The National Urban League is the nation's oldest and largest community-
based movement empowering African-Americans to enter the economic and social
mainstream. Founded in 1910, the National Urban League, headquartered in New
York City, is a nonprofit, nonpartisan organization with affiliates in more
than 100 cities in 34 states as well as the District of Columbia.
As part of the National Urban League's ongoing efforts to cultivate future
African-American business and political leadership, the NUL established the
National Urban League Young Professionals organization in 2000. Today, there
are more than 28 active and over a dozen incipient Young Professionals
chapters in cities throughout the nation, working together with the affiliates
of the NUL to support financial literacy, real world education and related
political participation programs and initiatives for African-Americans.
For more information about the National Urban League and the NULYP, please
visit the organization's Web site at http://www.nul.org .
SOURCE National Urban League