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Nutella(R): It's What's for Breakfast as the World's Leaders Gather in Italy for the G8 Summit

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L'AQUILA, Italy, July 9 /PRNewswire/ -- Leaders from Canada, France, Germany, Japan, Russia, the United Kingdom and the U.S. gather in Italy for the G8 Summit this week to discuss the global economic crisis, climate change, world trade -- and what's for breakfast.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090709/NY44119 )

The official cook of the Italian national soccer team, Claudio Silvestri, is in charge of breakfast Friday and plans to serve a staple from Italians' breakfast tables for nearly 65 years -- Nutella(R). The roasted hazelnut and cocoa spread will be offered in the traditional manner on bread accompanied by milk and fruit. Fortified by this nutritious breakfast, it is hoped, the world's leaders will be ready to tackle the globe's pressing issues through the rest of the day.

"I am honored to have the opportunity to serve this special 'world champions' breakfast' on this occasion," said Silvestri. "I selected fruit and milk along with Nutella(R) spread on bread to provide the G8 leaders with a balanced breakfast to sustain their energy throughout the day."

In addition to its appearance on the breakfast table, the Italian Government will present an exclusive, limited edition Gilli designer handbag adorned with the Nutella(R) logo as a gift to all the First Ladies during the Summit.

About Nutella(R) Spread

The Ferrero Company began in the small Italian town of Alba in 1946, where Pietro Ferrero created his first products that were made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today -- Nutella(R). Nutella(R) was first imported from Italy to the U.S. in 1983 and can be found in the peanut butter aisles in grocery stores, warehouse clubs and mass merchandisers all across the country. It is marketed in over 75 countries across the globe. For more information, visit www.nutellausa.com.

About The Ferrero Company

The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today -- Nutella(R) hazelnut spread. Since then the company has grown to become one of the world's largest confectionery companies with a vast portfolio that includes high-quality products such as Ferrero Rocher(R) chocolates, Ferrero Rondnoir(R) dark chocolates, Kinder(R) chocolates, Raffaello(R) confections and Tic Tac(R) mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.ferrerousa.com.