NVIDIA Reveals One of the Largest Generational Performance Leaps in Company History

GeForce 9600 GT GPU Kicks Off GeForce 9 Series and Offers Huge Value to


Feb 21, 2008, 00:00 ET from NVIDIA Corporation

    SANTA CLARA, Calif., Feb. 21 /PRNewswire-FirstCall/ -- NVIDIA(R)
 Corporation, the world leader in visual computing technologies, has
 unveiled the first graphics processing unit (GPU) of its next-generation
 GeForce(R) 9 Series that may offer the largest single-generation
 performance jump in the Company's history. Introduced today, the NVIDIA
 GeForce 9600 GT GPU delivers up to 116%(1) more performance than its
 predecessor at a price below $199.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO)
     "After going to all the GeForce LANs and seeing the rigs that gamers
 play on, we wanted to kick off the GeForce 9 with the perfect GPU for
 gamers," said Ujesh Desai, general manager of GeForce desktop GPUs at
 NVIDIA. "The first product to be introduced in the GeForce 9 family gives
 gamers the horsepower to play cutting-edge DirectX 10 games at a price they
 will love and can afford."
     A point has been reached in PC gaming where the graphics horsepower
 requirements to play popular games such as Call of Duty 4 and Unreal
 Tournament 3 at high-definition resolutions such as 1900x1200 and above,
 with high-image-quality features enabled, may have outpaced a lot of the
 installed hardware. Until now, graphics processors capable of delivering
 playable frame rates at those stressful settings have cost in excess of
 $400. With the GeForce 9600 GT GPU, immersive gaming with incredible
 graphics is now within the reach and budget of PC gamers for less than
     "NVIDIA continues to innovate in hardware technology so that game
 enthusiasts and consumers can fully experience the incredible graphics
 offerings in Microsoft's operating systems, including Windows Vista," said
 Kevin Unangst, senior global director of Games for Windows, Microsoft. "The
 new GeForce 9600 GT GPU further extends NVIDIA's ability to deliver
 improved DirectX 10 performance on Windows Vista at an affordable price
 point, so that anyone and everyone can have an amazing gaming experience."
     The new GeForce 9600 GT GPU shows an improved performance-per-watt
 ratio compared to its predecessor as well as improved compression
 efficiency. In addition to 64 stream processors-each individually clocked
 at a blazing-fast 1625 MHz-and a 256-bit memory interface running at 900
 MHz, the GeForce 9600 GT GPU is designed for the new PCIe 2.0 bus standard
 and features backwards compatibility with the original PCIe standard.
     The GeForce 9600 GT GPU also improves high-definition video playback on
 everyday PCs by leveraging NVIDIA PureVideo(R) HD technology to deliver
 high-quality playback of HD DVD and Blu-ray movies. The new programmable
 video-processing engine takes on all of the high-definition H.264 video
 decoding, freeing the CPU to perform other tasks, while significantly
 reducing power consumption, heat, and noise. Spectacular picture clarity
 and vibrant color is achieved with advanced video processing technology.
     GeForce 9600 GT-based graphics cards are available now from leading
 add-in card manufacturers, retailers, and system builders. For information
 on where to buy GeForce 9600 GT-based graphics cards, please visit
     About NVIDIA
     NVIDIA (Nasdaq:   NVDA) is the world leader in visual computing
 technologies and the inventor of the GPU, a high-performance processor
 which generates breathtaking, interactive graphics on workstations,
 personal computers, game consoles, and mobile devices. NVIDIA serves the
 entertainment and consumer market with its GeForce products, the
 professional design and visualization market with its Quadro(R) products,
 and the high-performance computing market with its Tesla(TM) products.
 NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout
 Asia, Europe, and the Americas. For more information, visit
     Certain statements in this press release including, but not limited to,
 statements as to: the benefits, features, performance and capabilities of
 NVIDIA GeForce 9600 GT GPUs; availability and pricing of GeForce 9600
 GT-based graphics cards; and gamers' preferences are forward-looking
 statements that are subject to risks and uncertainties that could cause
 results to be materially different than expectations. Important factors
 that could cause actual results to differ materially include: delays in
 ramping new products into production; our reliance on third parties to
 manufacture, assemble and test our products; development of faster or more
 efficient GPUs at the same price point; unexpected loss of performance of
 our products when integrated into PCs; the impact of technological
 development and competition; changes in consumer preferences and demands;
 customer adoption of competitor's products; manufacturing or software
 defects; changes in industry standards and interfaces as well as other
 factors detailed from time to time in the reports NVIDIA files with the
 Securities and Exchange Commission including its Form 10-Q for the fiscal
 period ended October 28, 2007. Copies of reports filed with the SEC are
 posted on our website and are available from NVIDIA without charge. These
 forward-looking statements are not guarantees of future performance and
 speak only as of the date hereof, and, except as required by law, NVIDIA
 disclaims any obligation to update these forward-looking statements to
 reflect future events or circumstances.
     Copyright (C) 2008 NVIDIA Corporation. All rights reserved. NVIDIA,
 GeForce, Quadro, Tesla, and PureVideo are registered trademarks and/or
 trademarks of NVIDIA Corporation in the United States and other countries.
 All other company and/or product names may be trade names, trademarks
 and/or registered trademarks of the respective owners with which they are
 associated. Features, pricing, availability, and specifications are subject
 to change without notice.
     (1) Based on testing FEAR on Windows Vista, Intel Core2 Extreme QX6850
     1600x1200 4x/16x on a GeForce 9600 GT (65 fps) and the product it
     replaces in this segment, the GeForce 8600 GTS (30 fps).