NXP Software Brings Mobile TV to Affordable Feature Phones With New Implementation on Texas Instruments OMAP-Vox(TM) Platform

Demonstration at 3GSM 2007 in Barcelona, February 12-15

Feb 09, 2007, 00:00 ET from NXP Software

    BARCELONA, February 9 /PRNewswire/ -- Opening the way to mobile TV on affordable mass-market handsets, NXP Software is demonstrating full TV functionality on Texas Instruments Incorporated's (TI's) OMAP-Vox(TM) EDGE solution at 3GSM 2007. Through this new reference implementation, TI and NXP Software are the first to enable an application perceived as 'high-end' on a single-core platform designed for mass-market phones.     The demo is based on NXP Software's TV Player which delivers high quality, 15 frames per second (fps) QVGA mobile TV and supports channel selection capabilities. Content is supplied by a live feed, with reception handled by TI's Hollywood(TM) DVB-H receiver. Thanks to NXP Software's highly optimized middleware, all the TV functionality, including H.264 and AAC+ encoding / decoding runs on TI's cost-effective OMAPV1030(TM) ARM9-based base band processor. This marks a major breakthrough, as other mobile TV implementations require a dedicated multimedia application processor next to the base band chip.     NXP Software's TV Player used in this implementation is fully IPDC (DVB-H) Electronic Service Guide (ESG) compatible, and can support other standards such as OMA BCAST and MBMS. It also offers optional security enhancements including support for 18C, Open Security Framework (OSF), and the future OMA BCAST Smart Card profile.     This new implementation extends NXP Software's partnership with TI. As a leading Independent Software Vendor (ISV) for mobile multimedia, NXP Software already offers its LifeVibes(TM)Music, Video and Voice solutions for TI's OMAP-Vox(TM) platform.     "With TI's affordable OMAP-Vox(TM) platform and NXP Software's highly optimized TV middleware, TV on mobile becomes possible on high volume handsets. It's an exciting opportunity for innovative devices and new business models, which can bring mobile TV to a mass audience," says Cees Geel, Managing Director, NXP Software.     "The mobile phone has changed the way consumers in emerging markets communicate. With cost-effective mobile TV solutions like the combination of NXP Software with TI's OMAPV1030 processor and Hollywood single chip, the first TV experience for the vast majority of consumers in emerging markets will likely be on their handset," said Remi El-Ouazzane, general manager of TI's 2.5G Business.     This latest addition to NXP Software's LifeVibes(TM)TV products provides a future-proof mobile TV solution, which allows easy application development and short time to market. The next version will feature time-shifting and interactivity, such as enabling users to cast votes during reality TV or game shows.     LifeVibes(TM)TV is part of NXP Software's LifeVibes(TM)Music, TV, Video and Voice solutions. These pre-integrated, fully interoperable solutions are complete and extensively tested. They enable manufacturers to reach market quickly with distinctive devices that deliver vibrant video, improved sound and inviting images for enhanced multimedia experiences.     For more information, please contact: NXP Software     info.software@nxp.com     About NXP Software     NXP Software is an Independent Software Vendor (ISV) with worldwide local sales and support. NXP Software specializes in innovative multimedia solutions to help mobile device manufacturers deliver vibrant, easy-to-enjoy multimedia experiences. LifeVibes(TM) software for TV, music, video and voice dramatically improves voice clarity, creates a brilliant TV experience, makes music sound better, produces vivid video that rivals that of a TV, and makes life more fun with features like video shoot, edit, and share. News from NXP Software is located at www.software.nxp.com.     NXP Forward-looking Statements     This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.     About OMAP Developer Network     NXP Software is a member of TI's OMAP(TM) Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications - including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce - across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices.     For more information, please visit www.ti.com/omap.  

SOURCE NXP Software
    BARCELONA, February 9 /PRNewswire/ -- Opening the way to mobile TV on affordable mass-market handsets, NXP Software is demonstrating full TV functionality on Texas Instruments Incorporated's (TI's) OMAP-Vox(TM) EDGE solution at 3GSM 2007. Through this new reference implementation, TI and NXP Software are the first to enable an application perceived as 'high-end' on a single-core platform designed for mass-market phones.     The demo is based on NXP Software's TV Player which delivers high quality, 15 frames per second (fps) QVGA mobile TV and supports channel selection capabilities. Content is supplied by a live feed, with reception handled by TI's Hollywood(TM) DVB-H receiver. Thanks to NXP Software's highly optimized middleware, all the TV functionality, including H.264 and AAC+ encoding / decoding runs on TI's cost-effective OMAPV1030(TM) ARM9-based base band processor. This marks a major breakthrough, as other mobile TV implementations require a dedicated multimedia application processor next to the base band chip.     NXP Software's TV Player used in this implementation is fully IPDC (DVB-H) Electronic Service Guide (ESG) compatible, and can support other standards such as OMA BCAST and MBMS. It also offers optional security enhancements including support for 18C, Open Security Framework (OSF), and the future OMA BCAST Smart Card profile.     This new implementation extends NXP Software's partnership with TI. As a leading Independent Software Vendor (ISV) for mobile multimedia, NXP Software already offers its LifeVibes(TM)Music, Video and Voice solutions for TI's OMAP-Vox(TM) platform.     "With TI's affordable OMAP-Vox(TM) platform and NXP Software's highly optimized TV middleware, TV on mobile becomes possible on high volume handsets. It's an exciting opportunity for innovative devices and new business models, which can bring mobile TV to a mass audience," says Cees Geel, Managing Director, NXP Software.     "The mobile phone has changed the way consumers in emerging markets communicate. With cost-effective mobile TV solutions like the combination of NXP Software with TI's OMAPV1030 processor and Hollywood single chip, the first TV experience for the vast majority of consumers in emerging markets will likely be on their handset," said Remi El-Ouazzane, general manager of TI's 2.5G Business.     This latest addition to NXP Software's LifeVibes(TM)TV products provides a future-proof mobile TV solution, which allows easy application development and short time to market. The next version will feature time-shifting and interactivity, such as enabling users to cast votes during reality TV or game shows.     LifeVibes(TM)TV is part of NXP Software's LifeVibes(TM)Music, TV, Video and Voice solutions. These pre-integrated, fully interoperable solutions are complete and extensively tested. They enable manufacturers to reach market quickly with distinctive devices that deliver vibrant video, improved sound and inviting images for enhanced multimedia experiences.     For more information, please contact: NXP Software     info.software@nxp.com     About NXP Software     NXP Software is an Independent Software Vendor (ISV) with worldwide local sales and support. NXP Software specializes in innovative multimedia solutions to help mobile device manufacturers deliver vibrant, easy-to-enjoy multimedia experiences. LifeVibes(TM) software for TV, music, video and voice dramatically improves voice clarity, creates a brilliant TV experience, makes music sound better, produces vivid video that rivals that of a TV, and makes life more fun with features like video shoot, edit, and share. News from NXP Software is located at www.software.nxp.com.     NXP Forward-looking Statements     This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.     About OMAP Developer Network     NXP Software is a member of TI's OMAP(TM) Developer Network, a group of leading software developers porting advanced applications to TI's high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications - including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce - across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, Sendo, HTC and many more, for their 2.5 and 3G wireless devices.     For more information, please visit www.ti.com/omap.  SOURCE NXP Software