NYC Museums Receive 49M Video Views on Social Media Its News to You Releases Museum Rankings on Video and Social Media for NYC, Philadelphia, and Washington, D.C.

NEW YORK, May 7, 2013 /PRNewswire-iReach/ -- New York City arts and culture blog,, has just released reports on how much video content museums are producing, what social media channels museums are using, and how many views museum channels are receiving in New York, Philadelphia, and Washington, D.C.

Here are some of the interesting findings from NYC Museums: 2013 Video and Social Media Rankings, a report that ranks 63 museums according to 24 sets of statistics gathered within a 48-hour period:

  • Since they began posting videos to YouTube in 2007, New York museums, zoos, and botanic gardens have generated 48.8 million views.
  • NYC museums with the highest number of YouTube channel views are The Paley Center for Media (33 million), the American Museum of Natural History (15 million), and the Japan Society (7 million due to the popular language lessons). 
  • The highest-viewed NYC museum video (11 million) is The Known Universe, produced by AMNH for the Rubin Museum's 2009 exhibit, Visions of the Cosmos.
  • An AMNH science bulletin was the top-viewed museum video in 2012, Whales Give Dolphins a Lift, going viral with nearly 2 million views.
  • The Metropolitan Museum of Art posted the top NYC museum exhibition video – a wordless video featuring mechanical furniture, an 18th century secretary cabinet from the Met's Extravagant Inventions show, growing to over 1.6 million views.
  • The Asia Society produced the top NYC museum music video (over half a million views) -- Arif Lohar and Friends: Jugni Ji!, the finale to a Punjabi pop concert.
  • The two NYC museums using the greatest number of social media and video channels are The Jewish Museum and the Rubin Museum of Art.

NYC Museums: 2013 Video and Social Media Rankings provides user statistics for 63 museums about Facebook, Twitter, YouTube, Vimeo, Flickr, Pinterest, Tumblr, Google+, and other related networks and distribution channels.

The New York City museum report is available for purchase from the Its News To You Reports on-line publication shop, along with similar stats on Philadelphia (33 museums) and Washington, D.C. (42 museums).

Media Contact: Susan Bednarczyk Its News To You Reports, (212) 686-7715,

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SOURCE Its News To You Reports


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