Octane Magazine Japan Announces Social Media Partnership with RacerLink

TOKYO, March 15, 2013 /PRNewswire-iReach/ -- Octane Magazine Japan, a subsidiary of Boston Incorporated, is pleased to announce a social media partnership with RacerLink.  The joint venture will allow Octane Magazine Japan access to RacerLink's fast growing fan base.

(Photo: http://photos.prnewswire.com/prnh/20130315/CG77869)

Horie Shiro, the CEO of Boston Incorporated, notes:  "Two important concepts are 'discovering new things by learning from the past' and the 'integration of new and old'. We will introduce vintage cars, but will utilize digital technology and move forward with publishing-on-demand."  "We believe RacerLink is a great strategic partner who can help us leverage the power of social network to quickly build our readership.  RacerLink's fans understand and appreciate classic cars and motorsports, as a result, we believe our content will resonate with RacerLink's fans."

Michael Kim, the CEO of RacerLink comments: "I am excited to join forces with Boston Incorporated to bring unique automotive content to our fans.  In doing so, we are able to provide Octane a significant reach to promote its wonderful products."

Octane marked its debut in 2003 in the UK and has been praised for its beautiful photography and carefully planned layout – placing it in a unique position. Octane became an overnight sensation, and is now UK's top selling classic car magazine. Global editions have been introduced across Western Europe, and the Japan edition will be the first in Asia.

RacerLink is a multi-channel, content delivery company with presence on Facebook, Twitter, Pinterest, Web and Mobile. RacerLink has the largest and the most active independent racing fan community on Facebook; it has over 1.5 million fans and fast growing to a target of over 5 million fans by 2014.

Press Contact

Boston Incorporated, Email : info@boston-incorp.com / TEL: +81-3-3433-1724 / FAX: +81-3-3433-1729

RacerLink.com, Email : info@racerlink.com / TEL: +81-3-6826-3011

Additional Information 

1.    About Octane Japan edition

  • Publisher: Boston Incorporated
  • Distributor: Hearst Fujingaho Co., Ltd.
  • Editor: Shiro Horie
  • Frequency: Quarterly
  • Circulation: 50,000 copies
  • Price: 1,200 JPY (taxes included)
  • Binding: 180 pages (full-color)
  • URL: octane.jp (Launch: February 26, 2013)

Octane is a trademark of Dennis Publishing the U.K. and other countries.

Media Contact:

Michael Kim ZeroToSixty Media, 201-652-0715, msk6403@gmail.com

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SOURCE Octane Magazine Japan

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