Ode to Milk
TOMA LECHE Ironic Poems Touting the Benefits of Milk Go Viral
"The video poems are laugh-out-loud funny, with a serious message," says
According to a Scarborough Research report highlighted in a recent
CMPB advertising partner
"These videos are amusing and witty and have all the right elements to create a buzz among young Latinos," says James.
The poems are narrated by a dreamy male voice, with classical music of Bach, Beethoven and Massenet in the background, and the words of the poems scroll across the screen like movie credits. Each mock-romantic poem concludes with the line: "No one writes poems about..." as a reminder of the power of milk to contribute to health and beauty.
The first poem, touting the importance of drinking milk for strong, healthy, shiny teeth, is an ode to the smile of a woman who, without the "wonder tonic," is left with teeth "as yellow as the radiant sun." Her lover proposes permanently erasing the image of her unsightly teeth by sealing her mouth with an eternal kiss. The poem ends with the tagline, "No one writes poems about ugly teeth... Inspire them...TOMA LECHE."
The second poem mockingly praises a woman for her dull, frail and weak hair. Her lover tenderly caresses her limp curls, which break off in his hand. To remind young adults that drinking milk can help produce the beautiful, shiny hair they've always wanted, the video closes with, "The proteins in milk help hair grow strong and healthy."
The third poem informs viewers that milk can also help produce smooth skin. The poetry speaks of a woman's rough, dry and cracked skin, comparing it to the dried-out desert and a nail file. Similar to the other two, the video ends with the line, "No one writes poems about dry skin. Inspire them."
For more information on the health and beauty benefits of drinking milk, visit www.tomaleche.com.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in
(1) Wayne, Teddy. "The Hispanic Audience Grows Online." The
SOURCE The California Milk Processor Board
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