Of the 78 million millennials in the U.S., 41% are of multicultural backgrounds* Learn how to engage this diverse and influential audience at PRSA's upcoming panel on Wednesday, June 25

NEW YORK, June 23, 2014 /PRNewswire/ -- Millennials are the most racially diverse generation in U.S. history and have quickly risen as the country's driving consumer force. This tech-savvy, socially connected audience has influenced a new era of public relations that thrives on authenticity and emotional relationships. The organizations that can genuinely connect with the unique perspectives and mindsets of millennials early on will be a differentiating factor in establishing long-term brand loyalty.

On Wednesday, June 25th, communications leaders in the Los Angeles area are invited to attend PRSA's exciting discussion titled "The Next Consumer Frontier: Engaging the Multicultural Millennial," where a panel of multicultural experts representing a variety of demographics will discuss the latest trends, studies and programming that will successfully engage this highly coveted consumer group.

Follow the link to register now: http://prsala.org/event/the-next-consumer-frontier-engaging-the-multicultural-millennial/

Speakers include:

  • Jose Villa, Principal, Sensis (@jrvilla)
  • Meredith McCarthy, Director of Programs, Heal the Bay
  • Stephen Macias, SVP and LGBT Practice Group Head, MWW Group (@MWWGroup)
  • Sid Garcia (Moderator), Reporter, KABC

Location:
LAPD Headquarters Deaton Civic Auditorium
100 West 1st Street
Los Angeles, CA 90012

As a proud sponsor of this event, PR Newswire delivers comprehensive and culturally relevant communications solutions to help you engage with targeted multicultural audiences within the U.S. From our news distribution and online advertising platforms, to our media partnerships, we offer you ROI-driven results for your multicultural campaigns. For more information, please contact Robert Gordillo at robert.gordillo@prnewswire.com or 323-203-5392.

*2014 Pew Research Center Social and Demographic Trends

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators,sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media contact:
Brian Lubocki, Agency Account Director, Los Angeles
310.445.4287
brian.lubocki@prnewswire.com

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