Ogilvy & Mather Takes On New Strategic Partner

Customer Fast Feedback Technology Will Drive Bottom Line Performance

Aug 06, 2015, 07:36 ET from Ogilvy & Mather

NEW YORK, Aug. 6, 2015 /PRNewswire/ -- Ogilvy & Mather North America, one of the largest marketing communications companies in the world announced today a strategic partnership with HundredX, an award-winning technology company that provides enterprise level, people driven diagnostic solutions.  This partnership introduces a unique solution for Ogilvy & Mather's clients to receive and activate insightful data that will help business leaders make informed decisions about their products and services – and ultimately, increase bottom line performance.

Over the past 50 years, the U.S. economy has undergone a major transformation – shifting focus to human capital and the hiring of highly talented individuals to usher in a new era of innovation, invention and consumer connection.  According to the Temkin Group's annual "State of Customer Experience" report, even a modest improvement in customer experience can result in an approximate 37% increase in revenue over three years.  Employees have become the most sought after and competitive assets that companies have. As a result, companies seek new ways to attract, retain and incentivize employees in order to remain competitive – which is a $49 billion business in itself. 

"Our clients recognize the shifting focus to human capital and the need for next generation consumer and associate connection solutions," said John Seifert, Chairman and CEO of Ogilvy & Mather North America.  "Our partnership with HundredX is just the latest example of how our company will continue to innovate in order to meet the changing needs of our clients."

Founded by Rob Pace, a former Goldman Sachs Partner and National Advisory Board Chairman of the Salvation Army, HundredX provides Express Feedback® solutions for enterprise that are highly customizable and can be integrated into existing apps, websites, or as stand-alone solutions. With these solutions, businesses have the opportunity to use consumer feedback and recognition to improve products and services as well as strengthen customer connection, employee retention and organizational cultures.  The Company's consumer focused Expresit app (formerly the Goodsnitch app) utilizes Express Feedback® technology and provides a free solution for cities, non-profits and small businesses. 

A 2015 study commissioned by HundredX found that a majority of Americans (86 percent) believe that companies should regularly do more to publicly recognize individual employees for good work.  This underscores a new opportunity businesses have to use digital consumer feedback to not only strengthen the customer connection but also create a positive framework for talent management.  "Turnover is now estimated at 21% of wage cost, so the stakes are very, very high," commented Seifert. 

"At HundredX, we seek to multiply positive outcomes.  It is hard to overstate the potential of emerging fast and real-time customer and associate sourced feedback in terms of accurate diagnostics and corporate cultural benefits," added Rob Pace.  We have invented a unique way to source and organize this information.  Our partnership with Ogilvy will integrate, activate and scale our technology in transformational ways for their clients.  We believe the future lies at three key intersections - human and digital, customer and associate and doing business with a purpose."

About Ogilvy & Mather 
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the Effies World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

About HundredX HundredX is a multiple award-winning San Diego based technology company with a mission to multiply positive outcomes.  Founded in 2012 by Rob Pace, a former Goldman Sachs Partner and National Advisory Board Chairman of the Salvation Army, HundredX provides people-sourced diagnostic and activation solutions.  Express Feedback® implementations for enterprise are highly customizable and can be integrated into existing apps, websites, or as stand-alone solutions.  HundredX serves a diverse set of clients including the Dallas Cowboys, Robert Half Intl, Tennessee Oncology, the Nashville Predators, and multiple cities and universities among other leading organizations.  The Company's free Expresit consumer app (formerly the Goodsnitch app) seeks to elevate feedback by celebrating publicly and fixing privately.  For more information on HundredX, Express Feedback solutions or to download the Expresit apps, visit http://HundredXinc.com

SOURCE Ogilvy & Mather



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