Ogilvy PR's Emerging Brand Offering, Espresso, Expands Client Roster Within High-Growth Segments

Unique offering gains momentum, combining big brand thinking at startup speed

Aug 11, 2015, 10:00 ET from Ogilvy Public Relations

SAN FRANCISCO, Aug. 11, 2015 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR) today announced that its Espresso service offering has added several new clients to its growing list of rising star brands that are innovating in key market segments that are changing the way we work, live and interact. Espresso offers a range of services from brand narrative and messaging to media exposure and influencer relations, all within a unique and streamlined cost and service structure.

"We designed Espresso specifically to meet the needs of emerging brands at their most critical stages of growth that align with the most critical stages of development," said Adrian Eyre, senior vice president and Espresso lead. "Since its initial launch, Espresso has quickly gained a reputation as the garage band backed by a major label, providing highly impactful PR programs that can scale from Series A all the way through to acquisition or Initial Public Offering."

With an emphasis on early stage technology companies focusing on today's highest growth B2B and B2C categories, the demand for this service offering continues to increase. A sampling of new client engagements in the first half of 2015 include:

· Singularity University, is a unique Silicon Valley-based institution that provides executive educational programs, partnerships, and a startup accelerator - all of which are focused on addressing "humanities grand challenges" including drought, public transportation, global deforestation and advancing the fields of robotics and artificial intelligence. They are also the publisher of Singularity Hub, which chronicles technology breakthroughs and the individuals making them.

Rob Nail, CEO of Singularity University stated, "Singularity University has a unique abundance of subject matter experts, alum, and entrepreneurs whose visions of the future appeal to a diverse, passionate, action-oriented global community seeking to solve humanity's greatest challenges.  In our agency search, we wanted a partner with the breadth and depth of expertise, as well as the intelligence and creativity, that could help bring the Singularity University story to life with high-impact across the globe.  We found that with the Ogilvy Espresso team and believe this partnership will help us drive a compelling conversation about accelerating positive global transformation through exponential thinking and technology."

· Smappee, a Belgian-based company that offers an internet-connected energy management system for homes that monitors and itemizes the power draw of every electrical device without using separate sensors. Since launching the company in the US in 2014, the Espresso team continues to generate significant coverage in top-tier business, innovation and green tech press.

Stefan Grosjean, CEO and founder of Smappee, stated, "When we set out to launch in the U.S., we knew we had to choose an agency that was familiar with the landscape and could help us navigate a very crowded market. The Espresso team executed an impressive program, and we are excited to continue working with them to extend our momentum in 2015."

· Axosoft, a company that provides agile project management tools for the enterprise. The Espresso team has been brought onboard to extend visibility for Axosoft's 'It Was Never A Dress' campaign. In addition, Espresso will be providing ongoing PR to amplify the company's corporate and product narrative.

"Beyond having stellar consumer and tech media relationships, the Espresso team stood out to us because of its creative and outside of the box thinking that aligned with our campaign," said Lawdan Shojaee, CEO of Axosoft. "They also demonstrated enthusiasm and passion for our campaign, #ItWasNeverADress, as well as a deep understanding of our niche business: agile project management software sales. We are excited to be working with such a prestigious agency!" 

More information about the Espresso offering can be found here, http://www.ogilvypr.com/en/practices/technology

Espresso is an offering of Ogilvy PR/West, which is comprised of four full-service offices in San Francisco, Los Angeles, Denver and Sacramento.

About Ogilvy Public Relations: Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2014, for the third consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

 

SOURCE Ogilvy Public Relations



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