NEW YORK, Oct. 20, 2016 /PRNewswire/ -- South by Southwest (SXSW) has named Ogilvy Public Relations Global Chairman, Christopher Graves as one of its featured solo speakers. Graves was recently honored by the Rockefeller Foundation as a Bellagio Resident for his work in behavioral communications.
"I'm proud to represent Ogilvy and our methodology, and I really look forward to learning more at SXSW," said Graves. "The world is awash in bad or ineffective storytelling," Graves added. "Instead, we should respect, discover, and use the science of earning influence and changing minds through far more effective narratives."
SXSW celebrates the convergence of the interactive, film, and music industries from March 10-19, 2017 in Austin, Texas. It began in 1987, and has continued to grow in both scope and size every year.
Ogilvy Public Relations will bring a new perspective to this conference as the company gears to become an integrated communications agency.
"Today, our company is bringing value to brands and consumers through integration and innovation. SXSW's unique proposition of innovation and creativity provides the perfect setting to drive the whole industry forward" said Stuart Smith, CEO of Ogilvy PR.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy. (Last Updated: June 2016)
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