Ohio State A Big Win For Navigate Research

CHICAGO, May 7, 2013 /PRNewswire-iReach/ -- Navigate Research, an industry leader in measuring the value and impact of sponsorships within sports and entertainment, is excited to announce their latest partnership with The Ohio State University. Having worked with Navigate in the past on a range of projects, Ohio State has most recently hired the research company to help them successfully explore and maximize campus-wide sponsorship opportunities.

Ohio State will have access to all of Navigate's services, including sponsorship research, support and valuation, to aid in making campus-wide partnership decisions.

"We are excited to continue our work with Ohio State, a university that is truly paving the way for future partnerships within this growing space," said AJ Maestas, President and Founder of Navigate Research.

Navigate's professional services vary from measuring and valuing sponsorship transactions, providing custom market research solutions and consulting and guiding clients through the sponsorship sales cycle.  Navigate's overall research insights help guide over $600 million per year in client sponsorship investments.  

Navigate Research, formerly Navigate Marketing, is the industry leader in measuring the value and impact of sponsorships in sports and entertainment, with an emphasis on custom market research studies, sponsorship valuations and sponsorship ROI studies. Based in Chicago, Navigate has measured ROI and effectiveness for hundreds of sponsorship deals and has valued over $2 billion in sponsorship transactions on behalf of both brands and properties. Past and current clients include: NFL, MLS, ESPN, Southwest Airlines, AAA, Red Bull, IMG and more. For more information, visit http://www.navigateresearch.com

Founded in 1870, The Ohio State University is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 56,000 in Columbus), a major medical center, 14 colleges, 80 centers, and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.

Media Contact:

Julie Frank, Navigate Research, 3129480235, julie.frank@navigateresearch.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Navigate Research


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