SPARTA, Mich., Nov. 1 /PRNewswire/ -- November is National Diabetes
Awareness Month and Old Orchard Brands, one of the fastest-growing fruit
juice brands in the country, today announced an in-store program with
Spartan Stores to highlight the need for effective prevention, detection
and treatment of diabetes.
The program features a free diabetes risk assessment performed by a
registered nurse practitioner, as well as educational brochures offering
tips for healthier living. In addition, all Family Fare Supermarkets,
Glen's Markets, and Pharm drug stores will feature Old Orchard's Healthy
Balance fruit juice -- the healthy alternative to high-sugar fruit juices.
The month- long effort will kick off Nov. 1st.
The Centers for Disease Control has singled out obesity and obesity-
related diabetes as the top health epidemics facing the country, and
contributors to rising health care costs. One of the leading triggers of
Type 2 diabetes is obesity. Similarly, one of the challenges facing
individuals with Type 1 diabetes is the need to carefully balance food
intake to regulate blood sugar levels.
"As a strategic partner with the Juvenile Diabetes Research Foundation
(JDRF), Old Orchard understands the scope of this disease and the positive
impact education and healthy lifestyles can play in prevention and
treatment," said Mark Saur, founder and CEO of Old Orchard Brands. "We are
proud to partner with Spartan Stores during National Diabetes Awareness
Month to help educate consumers about healthy food choices."
Old Orchard Brands Healthy Balance juice is a low-sugar,
low-carbohydrate, low-calorie alternative to traditional fruit juice
cocktails. It was developed for people with restricted diets, those looking
to cut calories from their diet, and parents looking to reduce their
children's sugar intake. Each Healthy Balance fruit juice cocktail contains
75% less sugar, carbohydrates and calories compared to other juice products
of the same variety. Four of the best-selling varieties are available at
all Spartan Stores & Pharm drug stores.
"Spartan Stores is dedicated to improving the health of our community,
and to providing educational services on nutrition that advocate an active
and healthy lifestyle," said Jeanne Norcross, vice president of corporate
affairs for Spartan Stores. "Spartan Stores welcomes the Old Orchard
Healthy Balance brand into our pharmacies with a fully integrated,
community-based program that will help bring greater awareness to this
As a corporate sponsor of the JDRF, Old Orchard Brands will contribute
more than $650,000 during the next four years to help find a cure for Type
1 diabetes. In addition, Old Orchard will donate a portion of Healthy
Balance brand juice sales towards funding a cure.
A full list of times and locations for the diabetes risk assessments
can be found at http://www.oldorchard.com and at
About Old Orchard Brands
Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing
fruit juice brands in the United States. Established in 1985, the privately
held company offers consumers 30 frozen concentrate flavors and 58 bottled
varieties in a range of 100 percent fruit juices and blends, premium juice
and juice blends, fruit juice cocktails and low-sugar fruit juice
Old Orchard Brands has partnered with the Juvenile Diabetes Research
Foundation (JDRF) to have its low-sugar Healthy Balance fruit juice
cocktail become the "official juice" of the JDRF. A portion of all proceeds
from Healthy Balance sales will go towards funding diabetes research. For
more about Old Orchard, visit http://www.oldorchardjuice.com .
About Spartan Stores
Grand Rapids, Michigan-based Spartan Stores, Inc., (SPTN) is the
nation's tenth largest grocery distributor with warehouse facilities in
Grand Rapids and Plymouth, Michigan. The Company distributes more than
40,000 private- label and national brand products to more than 350
independent grocery stores in Michigan, Indiana and Ohio. Spartan Stores
also owns and operates 68 retail supermarkets and 19 deep-discount food and
drug stores in Michigan and Ohio, including D&W Fresh Markets, Family Fare
Supermarkets, Glen's Markets, and The Pharm.
SOURCE Old Orchard Brands