SPARTA, Mich., August 6 /PRNewswire/ -- Leading juice beverage
manufacturer, Old Orchard Brands, announced today a new program to increase
its support of The Juvenile Diabetes Research Foundation International
(JDRF), the world's leading supporter of medical research on type 1
diabetes and related complications, with up to $1,000,000 of new funding.
The JDRF Healthy Balance Challenge launches today and continues through
January 31, 2008.
The JDRF Healthy Balance Challenge will raise funds through a Universal
Product Code (UPC) collection program to coincide with the non-profit's
more than 150 "Walk to Cure Diabetes" events to be held across the U.S.
this fall. Old Orchard will earmark $.20 to the JDRF for each UPC label
collected from its Healthy Balance line of low-sugar fruit juice cocktails.
In turn, the JDRF will work with its local "walk" families and constituents
to ensure each one of its more than 200 walk events is a successful
collection point in the drive.
This incremental funding is above and beyond the nearly $650,000 worth
of cash and product donations Old Orchard has pledged through 2009 as part
of the original partnership forged with the JDRF last year.
The partnership is based on Old Orchard's popular line of low-sugar,
reduced-calorie Healthy Balance fruit juice cocktails, the leading
reduced-sugar fruit juice on the market. The line includes 13 varieties,
and it can be found at nearly every major grocery chain nationwide for an
average retail price of $2.49 per 64-ounce bottle.
The line works well in diets that require careful management of blood
sugar levels, carbohydrates and calories, such as those of people with
diabetes. Each of the fruit juice cocktails contain 75 percent less sugar,
carbohydrates and calories compared to other juice products of the same
Old Orchard Brands is one of the nation's leading fruit juice brands.
The Company produces more than 80 million bottles of juice annually.
"We are grateful to have partners such as Old Orchard Brands who care
deeply about the work we do in researching a cure for type 1 diabetes,"
said Arnold Donald, CEO of the JDRF. "They continue to support our
organization with innovative retail-driven programs that increase funding
for research, and that's a rare and valuable partner to have."
"The JDRF is making a tremendous difference in the lives of many
children living with diabetes, and we are fortunate to be in a position to
advance the great work they do," said Mark Saur, president and founder of
Old Orchard Brands. "This partnership is a perfect match for both the
foundation and for the families looking to provide their kids with good
beverage alternatives that fit well within sugar-restricted diets."
As a bonus incentive, the JDRF walk family that collects the most UPCs
will win a 2008 Mazda Tribute, courtesy of Old Orchard. Direct employees of
the JDRF are not eligible to win.
Those not directly affiliated with the JDRF can participate in the
drive by sending UPCs to: JDRF Healthy Balance Challenge c/o Old Orchard
Brands, P.O. Box 66, Sparta, MI 49345. Old Orchard will donate $.20 per UPC
for type 1 diabetes research.
About Old Orchard Brands - Sparta, Mich.-based Old Orchard Brands is
one of the fastest-growing fruit juice brands in the United States.
Established in 1985, the privately held company offers consumers 30 frozen
concentrate flavors and 62 bottled varieties in a range of 100 percent
fruit juices and blends, premium juice and juice blends, fruit juice
cocktails, low-sugar fruit juice cocktails and juice-infused teas. Old
Orchard Brands is an Allied Capital company. For more about Old Orchard,
About Juvenile Diabetes Research Foundation - JDRF was as founded in
1970 by the parents of children with juvenile diabetes - a disease that
strikes children suddenly, makes them insulin dependent for life, and
carries the constant threat of devastating complications. Since inception,
JDRF has provided more than $900 million to diabetes research worldwide.
More than 80 percent of JDRF's expenditures directly support research and
education about research. JDRF's mission is constant: to find a cure for
diabetes and its complications through the support of research. For more
information about JDRF please visit www.jdrf.org.
SOURCE Old Orchard Brands