Old Orchard Brands Green Tea Gets Healthy Kick From New Study

Purdue University Scientists Report Citrus Juice Allows More Antioxidants

to Remain After Digestion

Nov 19, 2007, 00:00 ET from Old Orchard Brands

    SPARTA, Mich., Nov. 19 /PRNewswire/ -- A Purdue University study funded
 by the National Institutes of Health released earlier this week has the
 phone lines ringing off the hook at leading beverage innovator, Old Orchard
 Brands. The study suggests that the combination of green tea and citrus
 increases the health benefits of tea. Since news of the study hit, Old
 Orchard reports online sales for its ready-to-drink organic Premium Green
 Tea Honey with Lemon have increased 400 percent week-to-week.
     The study compared the effect of various beverage additives on
 naturally occurring antioxidants found in tea. These antioxidants are
 relatively unstable in non-acidic environments, such as in human
 intestines, so only a small percentage remains after digestion. The new
 findings suggest that complementing green tea with citrus juices likely
 increases the amount of antioxidants available for the body to absorb.
     The ready-to-drink tea category is growing faster than any other
 segment of the beverage industry due in part to increased consumer
 awareness of the benefits of diets high in antioxidants. At more than $1
 billion, the RTD tea category is twice the size of the energy drink
     "We introduced our line of organic tea/juice blends exactly one year
 ago," said Mark Saur, president and founder of Old Orchard Brands. "The
 product line has resonated well with consumers already in the know
 regarding the health benefits of tea, but certainly this study is creating
 awareness with a broader audience in the short term. Ideally a number of
 these people will decide to make it part of an ongoing healthy diet."
     Old Orchard Brands Premium Tea is certified organic by the USDA and
 contains no preservatives, artificial colors and/or flavors. The line
 features four distinctive blends-Green Tea Pomegranate, Green Tea with
 Honey and Lemon, White Tea Southern Peach and Red (Rooibos) Tea with
 European Black Currant. It is available at Kroger stores across the U.S. at
 a suggested retail price of $2.99 per 64-ounce bottle.
     About Old Orchard Brands
     Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing
 fruit juice brands in the United States. Established in 1985, the privately
 held company offers consumers 30 frozen concentrate flavors and 62 bottled
 varieties in a range of 100 percent fruit juices and blends, premium juice
 and juice blends, fruit juice cocktails, low-sugar fruit juice cocktails
 and juice-infused teas. Old Orchard Brands is an Allied Capital company.
 For more about Old Orchard, visit www.oldorchardjuice.com.

SOURCE Old Orchard Brands