Old Orchard Brands Introduces First-Ever Reduced-Sugar Pomegranate Juice

Leading Juice Maker Expands Popular 'Healthy Balance' Line of Low-Sugar

Fruit Juices

Jun 06, 2007, 01:00 ET from Old Orchard Brands

    SPARTA, Mich., June 6 /PRNewswire/ -- Leading juice-maker Old Orchard
 Brands is expanding its winning Healthy Balance line of low-sugar fruit
 juice cocktails with the addition of Healthy Balance Pomegranate juice
 cocktail; the first reduced-sugar pomegranate juice product for the U.S.
 market. The beverage features 75 percent less sugar than the leading
 pomegranate juice and is available at major grocery stores nationwide in
 64-ounce bottles for $2.69.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070606/CLW012A )
     Old Orchard Brands' Healthy Balance juice cocktails feature 75 percent
 less sugar, carbohydrates and calories compared with other fruit juices of
 the same variety. The line is fortified with 100 percent of the daily
 requirement of vitamin C, and a healthy dose of real fruit juice. All
 Healthy Balance juices are preservative-free and sweetened using Splenda(R)
 no-calorie sweetener.
     The enthusiasm for pomegranate-based products continues, reflected in a
 record number of product introductions last year. The antioxidant-rich
 properties of pomegranate resonate with health-conscious consumers, and its
 extended profile as a featured menu item at bars and restaurants across the
 U.S. continues to feed demand.
     "Pomegranate juice consumption is no longer a trend; it has become a
 staple ingredient for healthier living, much like orange, cranberry and
 grape juices before it," said Mark Saur, president and founder of Old
 Orchard Brands. "Yet the high natural sugar content of pure pomegranate
 juice creates a diminishing return for some users. Add to that the number
 of cheap pomegranate juice cocktails on the market made with high fructose
 corn syrup that obviously don't qualify as healthy, and Healthy Balance
 Pomegranate becomes the solution for people looking to get the antioxidant
 power of the juice without all the sugar and calories."
     The Company said it will also introduce a Healthy Balance
 pomegranate/cranberry version which combines the great taste and health
 benefits of two popular fruits in one reduced-sugar juice cocktail.
     A portion of all proceeds from all Healthy Balance sales goes to the
 Juvenile Diabetes Research Foundation (JDRF) and its effort to fund
 diabetes research.
     About Old Orchard Brands
     Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing
 fruit juice brands in the United States. Established in 1985, the privately
 held company offers consumers 30 frozen concentrate flavors and 62 bottled
 varieties in a range of 100 percent fruit juices and blends, premium juice
 and juice blends, fruit juice cocktails, low-sugar fruit juice cocktails
 and juice-infused teas. Old Orchard Brands is an Allied Capital company.
 For more about Old Orchard, visit http://www.oldorchardjuice.com.

SOURCE Old Orchard Brands