Old Orchard Brands Names Vice Presidents

Leading Beverage Innovator Adds Vice President of Sales and Regional Vice

President from Internal Team

Apr 28, 2008, 01:00 ET from Old Orchard Brands

    SPARTA, Mich., April 28 /PRNewswire/ -- Old Orchard Brands(R) has
 promoted Craig Lampright from regional business manager to Vice President
 of Sales and former regional business manager, Jim Leonardelli, to Regional
 Vice President. Both will assume their new roles immediately and will be
 charged with continued expansion and growth of the brand across the U.S.
     Mr. Lampright has more than 20 years of sales experience, the last
 eight of which have been in various management roles with Old Orchard
 Brands. As Midwest regional business manager he led the Company toward
 double-digit expansion in key markets such as Minneapolis and Milwaukee
 where it remains the number one best selling brand in unit volume.
 Lampright previously held sales positions with Ralston Purina and Fort
 Howard Paper Company. He is a graduate of The University of North Iowa.
     Mr. Leonardelli is an accomplished grocery veteran with a combined 30
 years of sales experience with major CPG companies such as Proctor & Gamble
 and Pepsi USA. He has played a key role in Old Orchard Brands' aggressive
 expansion into the Southeast and South Central U.S. grocery markets, where
 he has served as regional business manager for the past six years.
     "Sometimes you are lucky enough to find the most capable leadership
 within your own organization," said Old Orchard founder Mark Saur. "These
 appointments cap an exhaustive effort to find the best talent in the
 industry and I am pleased to say that we found it amid our own sales
     Old Orchard Brands is currently the fourth-largest manufacturer of
 bottled juice in the nation, and the second-largest producer of frozen
 juice concentrates. Today, Old Orchard Brands products can be found in
 nearly every major grocery market in the country.
     About Old Orchard Brands
     Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing
 fruit juice brands in the United States. Established in 1985, the company
 offers consumers 30 frozen concentrate flavors and 62 bottled varieties in
 a range of 100 percent fruit juices and blends, premium and organic juices,
 fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused
 teas. Old Orchard Brands is an Allied Capital company listed on the NYSE as
     To learn more, visit: www.oldorchardjuice.com .

SOURCE Old Orchard Brands