SPARTA, Mich., April 21 /PRNewswire/ -- Leading beverage company Old
Orchard Brands introduces a unique entry into the functional beverage
category today with the launch of FruitSense, the first vitamin water
available in multi-serve, 64-ounce bottles. It becomes available nationwide
at SuperTarget stores this week and at traditional grocery stores early
next month, with a suggested retail of $3.49 per bottle.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080421/CLM099 )
FruitSense is available only in large, lightweight plastic bottles
typically reserved for the fruit juice aisle of the grocery store, a move
that suggests flavored-waters are headed toward traditional "at-home"
consumption in what has traditionally been a single-serve "on-the-go"
The new beverage is sweetened naturally with real fruit juice and
organic agave nectar. Each eight-ounce serving features antioxidant
vitamins C and E, essential vitamins A and B, plus additional ingredients
for added functionality, including Echinacea, EGCG, CoQ10, ginseng,
taurine, hibiscus, magnesium, zinc, calcium and iron. All six flavors are
sweetened naturally with low-glycemic organic agave nectar and 5 percent
real fruit juice, resulting in only 45 calories per serving. The product
has no preservatives and is gluten free.
"FruitSense combines the best of all worlds: 5 percent real fruit
juice, added vitamins, a low calorie count, and an organic sweetener that's
friendly to a diabetic diet," said Kevin Miller, vice president of
marketing for Old Orchard Brands. "In addition, as a multi-serve product,
we offer consumers a lower cost per ounce, in a more
environmentally-friendly package. We feel this gives our product a strong
According to a recent Beverage Marketing Corporation study, the fastest
growing segment in the beverage category is flavored and functional waters,
which saw double digit growth year-to-year in 2007. FruitSense has been
designed to take advantage of this growth trend.
FruitSense is being offered in six flavors, each supporting a
distinctive health benefit: Key Lime Colada is enhanced with EGCG to help
boost metabolism; Pomegranate, Blueberry, Mangosteen includes Co-enzyme Q10
for heart health; Kiwi Dragonfruit contains ginseng and taurine for
natural, caffeine-free energy; Strawberry, Peach, Melon includes hibiscus,
vitamin D, and magnesium to combat stress; Tangerine Grapefruit includes
zinc and Echinacea for preventative health; and Cranberry, Raspberry is
blended with calcium, vitamin D and iron for women's health.
Old Orchard will kick-off the launch of FruitSense with national print
advertising, radio advertising, and product sampling, and is giving away
free bottles of FruitSense to the first 50,000 visitors to the company's
About Old Orchard Brands
Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing
fruit juice brands in the United States. Established in 1985, the company
offers consumers 30 frozen concentrate flavors and 62 bottled varieties in
a range of 100 percent fruit juices and blends, premium and organic juices,
fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused
teas. Old Orchard Brands currently produces more than 80 million 64-ounce
bottles of fruit juice and 45 million 12-ounce canisters of frozen juice
concentrates each year. The company is known for its innovative and
value-added products that target the needs of today's health conscious
consumers. Old Orchard Brands is an Allied Capital company. For more about
Old Orchard, visit www.oldorchardjuice.com.
SOURCE Old Orchard Brands