Olde English Unveils Limited Edition, Tattoo-Themed Packaging

King of Ink Program to Honor Tattoo Artists, Reward Consumers



01 May, 2007, 01:00 ET from Miller Brewing Company

    MILWAUKEE, May 1 /PRNewswire/ -- Olde English, a leading malt liquor
 brand, is honoring body artists by tattooing its can this summer. From May
 through August, the Olde English (OE) tattoo-themed cans will be available
 nationwide, and a different design will be available each month. The new
 packaging, designed by nationally renowned artist Marcus Suarez, is a part
 of the OE King of Ink program.
     Suarez, whose paintings and designs adorn canvases, walls and
 automobiles, as well as skin, is a graduate of the School of Art and Design
 in New York.
     "Tattoos play an important role in our culture and our community, and
 the King of Ink program is our way of paying tribute to this important,
 beautiful art form," said Kevin Oglesby, Olde English brand manager. "Olde
 English is honored to get its own tattoo by Marcus Suarez, truly one of the
 most talented and influential artists and designers of our time."
     Through the program, Olde English and Suarez also will team up this
 summer to crown top tattoo artists as a "King of Ink" in New York, Chicago
 and Houston. The three Kings of Ink will have the opportunity to showcase
 their work online and at events in their home city. Also, through a
 consumer sweepstakes, 50 first-place winners will have the chance to
 receive a tattoo from one of the artists.
     In addition, Olde English will reward a grand prize winner with an
 all-inclusive, four-day trip for two to Las Vegas, with hotel
 accommodations at The Palms, spending money and the opportunity to get a
 tattoo at the famed Hart & Huntington Tattoo Company. From May 1 through
 Aug. 31, legal-drinking-age consumers can enter once daily using one of
 these methods:
     -- Text message the word "KINGS" to the short code OE800
     -- Call toll-free 877-OE-KINGS (877-635-4647)
     -- On a 3x5 card, print your name, address and phone number, and mail it
        to "Olde English "Kings of Ink" Sweepstakes, P.O. Box 5562, Blair, NE
        68009-5562.
     The grand prize and first-place winners will be determined by a random
 drawing in late September. For more information about the contest and
 official rules, visit http://www.OEkings.com.
     Olde English 800, one of the country's leading malt liquor brands,
 offers the smooth, rich taste with a slightly fruity aroma that is a
 favorite among malt liquor drinkers. Introduced in 1964, Olde English 800
 is available nationwide.
     About Miller Brewing Company:
     As one of America's oldest brewers, Miller Brewing Company continues
 the commitment of founder Frederick J. Miller to brew "confoundedly good
 beers" with "uncompromising quality." Through more than 150 years of
 innovation and brewing excellence, Miller has built a broad portfolio of
 award-winning beers that capture approximately 18 percent of the U.S. beer
 market. In the past decade, Miller beers have won 105 medals -- more than
 twice as many as its major competitors -- at the biannual World Beer Cup
 and annual Great American Beer Fest. An unprecedented four-time gold award
 winner at the World Beer Cup, Miller Lite is the great tasting, less
 filling beer that has defined the American light lager category since 1975.
 Miller also brews smooth, golden rich Miller Genuine Draft using a unique
 cold-filtering process introduced in 1985. The company's oldest brew is
 Miller High Life, the champagne of beers. Miller imports Peroni Nastro
 Azzurro, Pilsner Urquell and Foster's, and it offers regional craft brews
 from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing
 Company. Near-premium beers include Milwaukee's Best Light, Steel Reserve,
 Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol
 brew. Miller also offers the Sparks line of caffeinated alcohol beverages.
 Miller is a wholly owned subsidiary of SABMiller plc, one of the world's
 leading brewers with a global footprint spread across six continents. For
 more information, visit http://www.MillerBrewing.com.
 
 

SOURCE Miller Brewing Company
    MILWAUKEE, May 1 /PRNewswire/ -- Olde English, a leading malt liquor
 brand, is honoring body artists by tattooing its can this summer. From May
 through August, the Olde English (OE) tattoo-themed cans will be available
 nationwide, and a different design will be available each month. The new
 packaging, designed by nationally renowned artist Marcus Suarez, is a part
 of the OE King of Ink program.
     Suarez, whose paintings and designs adorn canvases, walls and
 automobiles, as well as skin, is a graduate of the School of Art and Design
 in New York.
     "Tattoos play an important role in our culture and our community, and
 the King of Ink program is our way of paying tribute to this important,
 beautiful art form," said Kevin Oglesby, Olde English brand manager. "Olde
 English is honored to get its own tattoo by Marcus Suarez, truly one of the
 most talented and influential artists and designers of our time."
     Through the program, Olde English and Suarez also will team up this
 summer to crown top tattoo artists as a "King of Ink" in New York, Chicago
 and Houston. The three Kings of Ink will have the opportunity to showcase
 their work online and at events in their home city. Also, through a
 consumer sweepstakes, 50 first-place winners will have the chance to
 receive a tattoo from one of the artists.
     In addition, Olde English will reward a grand prize winner with an
 all-inclusive, four-day trip for two to Las Vegas, with hotel
 accommodations at The Palms, spending money and the opportunity to get a
 tattoo at the famed Hart & Huntington Tattoo Company. From May 1 through
 Aug. 31, legal-drinking-age consumers can enter once daily using one of
 these methods:
     -- Text message the word "KINGS" to the short code OE800
     -- Call toll-free 877-OE-KINGS (877-635-4647)
     -- On a 3x5 card, print your name, address and phone number, and mail it
        to "Olde English "Kings of Ink" Sweepstakes, P.O. Box 5562, Blair, NE
        68009-5562.
     The grand prize and first-place winners will be determined by a random
 drawing in late September. For more information about the contest and
 official rules, visit http://www.OEkings.com.
     Olde English 800, one of the country's leading malt liquor brands,
 offers the smooth, rich taste with a slightly fruity aroma that is a
 favorite among malt liquor drinkers. Introduced in 1964, Olde English 800
 is available nationwide.
     About Miller Brewing Company:
     As one of America's oldest brewers, Miller Brewing Company continues
 the commitment of founder Frederick J. Miller to brew "confoundedly good
 beers" with "uncompromising quality." Through more than 150 years of
 innovation and brewing excellence, Miller has built a broad portfolio of
 award-winning beers that capture approximately 18 percent of the U.S. beer
 market. In the past decade, Miller beers have won 105 medals -- more than
 twice as many as its major competitors -- at the biannual World Beer Cup
 and annual Great American Beer Fest. An unprecedented four-time gold award
 winner at the World Beer Cup, Miller Lite is the great tasting, less
 filling beer that has defined the American light lager category since 1975.
 Miller also brews smooth, golden rich Miller Genuine Draft using a unique
 cold-filtering process introduced in 1985. The company's oldest brew is
 Miller High Life, the champagne of beers. Miller imports Peroni Nastro
 Azzurro, Pilsner Urquell and Foster's, and it offers regional craft brews
 from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing
 Company. Near-premium beers include Milwaukee's Best Light, Steel Reserve,
 Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol
 brew. Miller also offers the Sparks line of caffeinated alcohol beverages.
 Miller is a wholly owned subsidiary of SABMiller plc, one of the world's
 leading brewers with a global footprint spread across six continents. For
 more information, visit http://www.MillerBrewing.com.
 
 SOURCE Miller Brewing Company