MEXICO CITY, Nov. 10 /PRNewswire/ -- Olmeca last night held its
International Launch for Olmeca Altos 100% Agave Tequila, at the exclusive
Central London venue Paramount. This unique new Tequila has been created by
Top International Bartenders Henry Besant and Dre Masso, alongside Maestro
Tequilero Jesus Hernandez, offering incomparable appeal to the international
bartender community, whilst inviting an urban and quality-conscious consumer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091110/MXTU001 )
The creators have shared their seasoned knowledge, mutual passion for
Tequila, and attention to quality and detail to produce a fine, high quality
and unique liquid.
Authentically produced Olmeca Altos is distilled at Olmeca's own
Destileria Colonial de Jalisco in the heart of Los Altos in western-central
Mexico. Los Altos is a high altitude region, known for its mineral-rich
volcanic soil and changeable climate, which, combined, provide excellent
conditions for the blue Agave plant -- our principal ingredient.
Olmeca Altos' unrivalled brand uniqueness is further represented by its
Tahona production process. Tahona, a 500-year-old process exclusive to the
Olmeca brand, uses a giant volcanic millstone to crush the cooked Agave pinas
and expose the juice and fibre from the plant. A part of the Tahona Liquid
produced during this process is then added to Olmeca Altos' fermentation and
distillation process to enhance the sweet, citric taste and aroma.
Available in either Reposado or Blanco, Olmeca Altos' authenticity and
high quality objects to continue the global success of the Olmeca brand. And
with the addition of Olmeca Altos, Pernod Ricard now houses a complete
portfolio of high quality, premium Tequila, alongside Olmeca and Olmeca Tezon.
Following last night's launch, Olmeca Altos will immediately become
available to the UK and other key European markets, with additional global
markets expected to follow in the coming New Year.
Olmeca is the original Tequila brand in Pernod Ricard's international
portfolio. The Olmeca family of Tequilas includes Olmeca, Olmeca Altos and
Olmeca Tezon, and is available in over 80 countries. Today Olmeca is ranked
as the No. 1 Tequila in EMEA (Europe/Middle-East/Africa) and 4th Tequila
worldwide, in terms of value. Olmeca Tequilas are exclusively produced at our
own distillery in Arandas in the Los Altos region of western-central Mexico.
Los Altos is recognised as the world's premier Agave region, with the
resulting Tequila possessing a fuller, smoother taste.
For further press information, please contact Stephen Merry:
SOURCE Pernod Ricard