Olympus Imaging America Begins Advertising Agency Review

Review to Evaluate Creative Agencies

Oct 27, 2006, 01:00 ET from Olympus

    CENTER VALLEY, Pa., Oct. 27 /PRNewswire/ -- Olympus Imaging America
 Inc. today announced that it is placing its advertising account in review.
 The company has retained consultants A-Team Advisors to manage the review.
     "Olympus has grown significantly over the years, and continues to offer
 leading innovations in cameras in both the point-and-shoot and digital-SLR
 categories," said F. Mark Gumz, president and chief operating officer,
 Olympus Imaging America Inc. "We've had a long and positive relationship
 with our current agency, however, our business objectives have evolved. As
 we look to the future, this search is a reflection of our desire to
 re-examine all aspects of our advertising and consumer outreach efforts."
     The Martin Agency is the current agency of record for Olympus Imaging
 America Inc. and will not participate in the review.
     All agency inquiries should be directed to Ann Billock, Principal,
 A-Team Advisors at 212-861-3976.
     Olympus Imaging America Inc. is a precision technology leader,
 designing and delivering award-winning products for consumer and
 professional markets.
     Olympus Imaging America Inc. works collaboratively with its customers
 and its parent company, Olympus Corporation, to develop breakthrough
 technologies with revolutionary product design and functionality that
 enhances peoples' lives every day. These include:
     -- Digital and film cameras
     -- Professional SLR Imaging Systems
     -- Digital and Microcassette recorders
     -- Personal Photo Printers
     -- Digital Media
     -- Binoculars
     Olympus Imaging America Inc. is responsible for sales in the United
 States, Canada, Mexico, the Caribbean, and Central and South America. For
 more information, visit: www.olympusamerica.com.

SOURCE Olympus