NEW YORK, April 10 /PRNewswire/ -- OMD Worldwide, the global media
communications agency, was named the most awarded media agency in the world
for the fourth year in a row by the just released 2007 Gunn Report for
The Gunn Report for Media, which evaluates global media creativity,
ranks the most-awarded campaigns agencies and advertisers in media
competitions across the world. Since the Report began in 2004, OMD has
maintained top ranking, this time outscoring its nearest competitor by more
than twice as many points in the latest round of competition. OMD captured
234 points with the second ranked media agency scoring 110.
The Report rates agencies on a point system based on awards won in
annual award competitions worldwide. Importantly, it recognizes the role
that innovative, creative and effective media make in building brand
engagement and demand with consumers.
"Consumers don't want to be told what to do anymore. They want to
participate, share and collaborate as never before. They want to control
and dictate when, where and how they are communicated to," Isabelle Musnik,
editor of The Gunn Report for Media, said. "Media creativity is therefore
an effective universal tool for brands for talking with consumers, meeting
objectives and standing out in a crowded field of competitors."
Daryl Simm, Chairman and CEO of Omnicom Media Group, said, "Both
accolades are a wonderful tribute to all our people around the world -- in
OMD and across Omnicom Media Group -- and to their skill, desire, and
determination to create outstanding media ideas that deliver real results
for our clients."
About Omnicom Media Group
Omnicom Media Group is the media division of Omnicom Group, Inc. (NYSE:
OMC). In addition to its OMG Entertainment and Sports unit, it includes
client media service companies, OMD Worldwide, PHD and Prometheus, as well
other media related businesses. Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, media, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients
in more than 100 countries.
SOURCE OMD Worldwide