Omnicom Group Inc. Agencies Win Top Spots on USA Today's Ad Meter for Second Consecutive Year in the Super Bowl of Advertising
NEW YORK, Feb. 6 /PRNewswire-FirstCall/ -- Omnicom Group Inc. agencies once again led USA Today's Super Bowl Ad Meter, claiming nine of the Top 10 spots. Super Bowl XLI also was the 14th Super Bowl since 1989 where Omnicom companies created the No. 1 commercial in USA Today's popular advertising competition. This year's leading Super Bowl commercial was "King Crab," created by the Chicago office of DDB Worldwide. The winning ad for Anheuser- Busch's Budweiser stars a flotilla of digitally generated crabs worshipping what appears to be the sun god of all crabs but is in fact a red ice chest filled with beer. A BBDO Worldwide spot for FedEx, featuring a FedEx truck on the moon, and a TBWA Worldwide spot for Snickers where two mechanics enjoy the candy each captured a spot among the Top 10 Ad Meter spots. DDB commercials for Budweiser and Bud Light captured the remaining six. In a separate TiVo survey, LatinWorks' Bud Light "Language Course with Comic Carlos Mencia" was ranked first, followed by a DDB Bud Light commercial called, "Rock, Paper, Scissors," and in third place was another BBDO FedEx spot, "Don't Judge." Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.
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