Currently, advertisements require customers to leave the context they are in to make a purchase—by either having to open the ecommerce site or remember the ad while in a physical store. Once at the store, either digitally or physically, shoppers have to go through a complicated process to complete the purchase, leading to a high degree of abandonment. ZAPBuy offers a more effective way to complete a purchase: Rather than shoppers leaving their current environment to make an ad-based purchase, ZAPBuy brings the 'store' to the context they are in.
ZAPBuy works across any advertising medium—supporting all digital media including display ads, social media ads, email, search engine, and television, as well as, print media such as billboards, catalogs, and posters. In all cases, it allows shoppers to complete the purchase with one scan within the context of the ad, completely streamlining the path from ad-to-purchase.
"ZAPBuy's secret sauce is that it converts any surface into a point of commerce," said OmnyWay CEO, Ashok Narasimhan. "It also allows brands and retailers to connect directly with selected shoppers based on a shopper relevancy index. By removing the friction from the process of making a purchase from an ad, Omnyway is improving the shopping experience for consumers, leading to a significant improvement in conversions and sales."
The feature is easy for retailers and brands to get up-and-running, simply requiring a list of products desired to be listed on the ZAPBuy marketplace. The brand then selects the targeted medium and which dates to run the campaign, all through an easy to use dashboard. The functionality will show up across the retailer's app, and all third party apps powered by Omnyway's ZAPBuy SDK. Whether a shopper is browsing through a catalog, sees a display ad on their computer, or spots a billboard, they can act in-the-moment to instantly buy products in one 'zap'.
Omnyway empowers retailers, banks and brands to build a contextual digital commerce ecosystem that encourages shoppers to use their mobile phone for all aspects of their buying journey. Through dynamic data-rich interactions, Omnyway delivers personalized and relevant promotions, payment processing, and loyalty rewards in the most contextual way to shoppers, which increases average order value for businesses, as well as customer loyalty. Omnyway is based in San Francisco and led by senior executives with deep experience in payments, mobile, retail and commerce. For more information, visit http://www.omnyway.com, contact info(at)omnyway(dot)com or follow us @Omnyway.
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