SCHAUMBURG, Ill., March 19 /PRNewswire/ -- Omron Corporation announced
today that its affiliate company, Omron Healthcare, Inc., a leading
manufacturer of healthcare products, is sponsoring a "Fittest Cities" outreach
program with Men's Fitness Magazine. The effort is intended to encourage
people to become aware of their health and fitness, especially in those places
named the "fattest cities."
Five years ago, Men's Fitness began researching and reporting on the state
of weight in America. They found the population was working harder but not
working out, and eating faster but not eating better. Today, nearly two out of
three Americans are overweight. For the third year in a row, Houston ranked as
the Fattest City, followed by Chicago, Detroit, Philadelphia and St. Louis.
The goal of the program is to convert Americans to a standard of body
composition-based health management, rather than utilizing scales, body weight
and caloric-reduction dieting.
"Maintaining one's health with fitness is beneficial towards disease
prevention including diabetes, cancer, hypertension, and heart disease," said
Kazuo Saito, CEO of Omron Healthcare, Inc. "The goal of this program mirrors
Omron's commitment to developing resources on personal wellness products and
healthcare services in the healthcare equipment and lifestyle disease
Omron has committed itself to meeting the needs of society through the
products and services it offers. Participation in the program illustrates
Omron its philosophy, "at work for a better life, a better world for all,"
beyond its products and services.
Events will be held in 12 cities in the U.S. allowing people to have their
body composition measured, blood pressure checked and receive information on
exercise and healthy eating. Omron is supplying the events with its body fat
analyzers and blood pressure monitors to help American assess their health and
"We're very excited to partner with Omron Healthcare on this critically
important initiative," said Men's Fitness Magazine Editor-in-Chief Jerry
Kindela. "In our discussions, it's become readily apparent that Omron and
Men's Fitness share a unified vision for improving the quality of life for
millions of Americans challenged by an ever-growing national waist-line. Omron
has demonstrated clear leadership in the fight against obesity and we look
forward to sharing their products (and vision) through our Fittest Cities
Headquartered in Kyoto, Japan, OMRON Corporation is a global leader in the
field of automation. Established in 1933 and headed by President Yoshio
Tateisi, Omron has more than 25,000 employees in over 35 countries working to
provide products and services to customers in a variety of fields including
industrial automation, electronic components, social systems (ticket gate
machines, ticket vending machines, cash dispensers, and traffic control), and
healthcare. The company is divided into five regions and head offices are in
Japan (Kyoto), Asia Pacific (Singapore), China (Hong Kong), Europe (Amsterdam)
and US (Chicago).
SOURCE Omron Corporation