SAN FRANCISCO, Feb. 7, 2017 /PRNewswire/ -- ON24, the world's leading webinar platform, today announced the launch of its new strategic partner program named the ON24 SuccessOne Partner Program, which will expand the company's presence in the B2B marketing industry. The company also announced the hire of industry veteran Greg Goldstein to lead the new initiative.
"We are constantly working to help best serve our customers and reach new ones," said Sharat Sharan, CEO and Co-founder of ON24. "The launch of our SuccessOne partner program allows ON24 to significantly extend the reach of our core offering while supporting our partners to build successful marketing consulting practices, and we're excited to bring Greg aboard to build this program from the ground up."
Goldstein will head up the program in his newly created role of Senior Director Global Channel Sales and Development at ON24. Goldstein has over sixteen years of experience in channel leadership, most recently serving as Senior Director of Global Channel Development and Sales at Act-On Software where he implemented a new partner program that on-boarded over 80 partners during his two years at the company. He has also held previous channel leadership positions at SugarCRM, Sage Software, and Frontrange Solutions.
Goldstein will be responsible for designing and building ON24's SuccessOne partner program from the ground up. The SuccessOne team will be working closely with top Mid-Market and Enterprise CRM and MarCom consulting firms globally to help them understand the true value that the ON24 Webinar Marketing Platform delivers as a key component of the new Sales and Marketing Stack: CRM, Marketing Automation, and webinar marketing.
"As someone who has spent their career assembling and delivering profitable channels, you always look at whether the product or services that a publisher delivers is in the growth curve of consumer adoption, and from a channel perspective, you review whether those products or services extend a consulting partners line of business," said Goldstein. "In this case, ON24's product lines deliver so much value to both the sales and marketing teams within an organization, as well as across a majority of industry verticals, we are perfectly positioned to help our new global partners."
The launch of the company's new SuccessOne partner program and the hire of Goldstein come on the heels of rapid momentum for ON24. In 2016, ON24 increased year-over-year SaaS revenues by 43 percent, acquired 464 new customers -- from Fortune 500s to small businesses -- and upsold an additional 534 new contracts into its existing customer base. It also took on a $25 million investment from Goldman Sachs.
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.
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