SAN FRANCISCO, May 22, 2017 /PRNewswire/ -- With over 60% of business-to-business buyers self-educating before contacting a company, sales and marketing teams must work together to engage prospects, generate leads and build strong customer relationships. Today, the ON24 engagement-at-scale platform will power Aligned '17, a 5-day, immersive virtual conference that brings together top sales and marketing experts to discuss how businesses are evolving their strategies to accelerate growth.
"Many organizations struggle with sales and marketing alignment, yet there aren't enough resources and content that help solve this problem," said James Carbary, founder, Sweet Fish Media. "So, we decided to bring together the smartest sales and marketing leaders we know in the most scalable, engaging format possible, and deliver their insights to professionals across the country."
Over 50 B2B sales and marketing experts will present at Aligned '17, offering the audience unmatched access to a diverse line-up of speakers without ever leaving their home or office. And, with the support of ON24, all of the Aligned '17 content will be available to attendees on-demand for a lifetime. This provides sales and marketers with a unique live experience and the ability to leverage that knowledge anytime, anywhere.
"The goal of Aligned '17 is two-fold: deliver compelling insights on the struggle for alignment between sales and marketing, an imperative in today's digital world, and do so in an innovative format that maximizes the attendee-speaker experience," said Carbary.
Register here for free attendance to Aligned '17 and lifetime access to over 25 hours of content from sales and marketing experts that include:
- Trish Bertuzzi, CEO, The Bridge Group
- Tony Hughes, Managing Director, RSVPselling
- Jill Konrath, Bestselling Author
- Tucker Max, Co-founder, Book in a Box
- Gary Vaynerchuk, CEO, VaynerMedia
About ON24, Inc.
ON24 is the leading webinar marketing company that helps companies engage customers at scale and deliver meaningful insights on those interactions. Integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.
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