NEW YORK, Aug. 26 /PRNewswire/ -- A combination of trends in America today
-- demographic, sociological, and economic -- is leading more and more
American families to dedicate a room in their homes as an office. According
to research conducted by CDB Research & Consulting Inc., one in four American
households (26 percent), about 26 million, have home offices, which is a small
increase from last year (20 percent). While these home offices may be used to
do work brought home from an office or school, the survey, released today,
indicates that seven out of ten home offices are used to operated small
While home offices are most commonly found among baby boomers, affluent
families, and college educated people, small businesses are run from the homes
of many different kinds of householders.
"The booming economy and the entrance of the first Baby Boomers into 'the
mature market' have motivated many people to operate all kinds of
consultancies and businesses from their homes," commented Ann D. Middleman,
vice president of CDB Research & Consulting. "People in their 50s and early
60s are beginning to retire early and start small businesses, which they can
run from their homes."
Office equipment is becoming commonplace in consumers' homes, invariably
residing in the home office. Personal computers are nearing ubiquity, with
64 percent of households currently owning one, and an additional nine percent
planning to buy one in the next year. This figure jumps to 90 percent in
households where there is a home office. It is also more likely to find a
personal computer in affluent homes, younger homes (household heads under age
55), and those with school-age children (especially teenagers). Peripherals
such as photo-quality color printers (53 percent), fax machines (42 percent),
and scanners (33 percent) are also found in many home offices. Cellular
phones are also popular, with 54 percent owning one, and another 10 percent
planning to get one in the coming year. Three out of four people who have
home offices (76 percent) also have cell phones.
"Our prosperity has allowed people to have more commodious living spaces,"
commented Middleman, "allowing them to dedicate some part of it for work. The
increased affordability of computers, peripherals, and other kinds of business
and communications equipment has encouraged people to upgrade those home
offices, and to operate small businesses there."
CDB Research & Consulting Inc. is a research and communications strategy
consulting firm specializing in technology, health, financial services, and
consumer goods, with a focus on marketing, product development, corporate
communications, and corporate brand identity. CDB Research & Consulting Inc.
is located at 350 Hudson St., New York, NY 10014. Phone: 212-367-6858, Fax:
212-367-6985. CDB Research & Consulting Inc. is on the World Wide Web at
http://www.cdbresearch.com, with the general e-mail address of
SOURCE CDB Research & Consulting Inc.