NEW YORK, Aug. 26 /PRNewswire/ -- A combination of trends in America today -- demographic, sociological, and economic -- is leading more and more American families to dedicate a room in their homes as an office. According to research conducted by CDB Research & Consulting Inc., one in four American households (26 percent), about 26 million, have home offices, which is a small increase from last year (20 percent). While these home offices may be used to do work brought home from an office or school, the survey, released today, indicates that seven out of ten home offices are used to operated small businesses. While home offices are most commonly found among baby boomers, affluent families, and college educated people, small businesses are run from the homes of many different kinds of householders. "The booming economy and the entrance of the first Baby Boomers into 'the mature market' have motivated many people to operate all kinds of consultancies and businesses from their homes," commented Ann D. Middleman, vice president of CDB Research & Consulting. "People in their 50s and early 60s are beginning to retire early and start small businesses, which they can run from their homes." Office equipment is becoming commonplace in consumers' homes, invariably residing in the home office. Personal computers are nearing ubiquity, with 64 percent of households currently owning one, and an additional nine percent planning to buy one in the next year. This figure jumps to 90 percent in households where there is a home office. It is also more likely to find a personal computer in affluent homes, younger homes (household heads under age 55), and those with school-age children (especially teenagers). Peripherals such as photo-quality color printers (53 percent), fax machines (42 percent), and scanners (33 percent) are also found in many home offices. Cellular phones are also popular, with 54 percent owning one, and another 10 percent planning to get one in the coming year. Three out of four people who have home offices (76 percent) also have cell phones. "Our prosperity has allowed people to have more commodious living spaces," commented Middleman, "allowing them to dedicate some part of it for work. The increased affordability of computers, peripherals, and other kinds of business and communications equipment has encouraged people to upgrade those home offices, and to operate small businesses there." CDB Research & Consulting Inc. is a research and communications strategy consulting firm specializing in technology, health, financial services, and consumer goods, with a focus on marketing, product development, corporate communications, and corporate brand identity. CDB Research & Consulting Inc. is located at 350 Hudson St., New York, NY 10014. Phone: 212-367-6858, Fax: 212-367-6985. CDB Research & Consulting Inc. is on the World Wide Web at http://www.cdbresearch.com, with the general e-mail address of firstname.lastname@example.org.
SOURCE CDB Research & Consulting Inc.