Online And Upward: New York Fashion Week Continues To Expand Digital Offerings Including Growth Of Digital Fashion Shows
NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Three international brands – SEE BY CHLOE, ICB and PIERRE BALMAIN – will debut their Spring/Summer 2013 collections to press and buyers in an online-only format during New York Fashion Week, building on the breakthrough trend started by the introduction of KCD's Digital Fashion Shows platform last season.
"New York now sets the pace for newness between digital and fashion," says Rachna Shah , Managing Director of KCD Digital. "From business-to-business platforms, like Digital Fashions Shows and Fashion GPS, to live-streaming and runway social media applications, the American industry is pushing the digital envelope further and further each season."
Shah explained how the three pre-taped Digital Fashion Shows provide "online shows for the industry without boundaries:" See by Chloe was taped in Paris, ICB in Brooklyn, and Pierre Balmain in Beijing. All three shows will debut for invite-only press and buyers online during New York Fashion Week.
Easily accessible, the ability to watch a Digital Fashion Show is at the tip of the viewer's fingers, by way of computer, iPad, or iPhone. The shows can be seen in a cab en route to a live show at Lincoln Center; by a newspaper reporter in mid-America without a travel budget to attend New York Fashion Week; or at the desk side of a European retailer. Some may even like to watch it in the quiet comfort of their weekend home, as preferred by a Vogue.com reporter last season.
"Fashion is embracing all aspects of digital – the forward movement of technology mirrors fashion at its best," said Shah.
* Rachna Shah , Managing Director of KCD Digital, is a spokesperson for Digital Fashion Shows, and is available for interviews regarding the development of digital in the fashion industry.*
Please contact Alexandra Crutchfield , 212 590 5119, firstname.lastname@example.org
Schedule and Invite Request Contacts for KCD's Digital Fashion Shows:
See by Chloe: September 7, 2012, 9:00 AM | Lauren Paris email@example.com
Pierre Balmain : September 10, 2012, 9:00 AM | Elaine Azlin firstname.lastname@example.org
ICB: September 11, 2012, 10:00 AM | Nicky Deam email@example.com
SOURCE KCD Digital
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