Online Industry Pioneer and Marketing Veteran Takes Over as CEO of [x+1]

John Nardone Named CEO of [x+1], Effective February 1

Jan 22, 2008, 00:00 ET from [x+1]

    NEW YORK, Jan. 22 /PRNewswire/ -- [x+1], the leader in predictive
 online marketing, today announced that industry veteran and online
 marketing innovator John Nardone, will join the company as its new CEO,
 effective February 1.
     (Photo: )
     Nardone, previously co-president and chief client officer of Aegis
 Group's Marketing Management Analytics (MMA), will oversee all company
 operations, including product development and client relationships.
     A globally-respected online marketing solutions innovator, Nardone
 during his 20-year career has achieved many firsts, including placing the
 first paid ads on the Internet, establishing the first online media pricing
 model and launching some of the first websites for consumer products.
     "I have known John for over 10 years beginning when I served as
 chairman of the Internet Advertising Bureau (IAB)," said Rich LeFurgy,
 chairman of [x+1], who served as chairman and director of the IAB from 1996
 to 2001. "We couldn't ask for a better person to lead the continued growth
 of [x+1].
     "A true visionary and entrepreneur, John Nardone was developing
 internet marketing strategies in online advertising 10 years ago that
 companies are just beginning to discover now. John's deep marketing
 experience, client-side perspective and visionary leadership will help us
 expand on the value we offer clients in improving the return on investment
 of their online marketing." LeFurgy has been serving as [x+1]'s acting CEO.
     "[x+1] is at the forefront of the online marketing revolution,
 spearheading the next generation of behavioral marketing," said Nardone.
 "[x+1]'s proprietary analytic engine automates the online marketing
 process, significantly improving revenues through better customer
 intelligence. I look forward to building on [x+1]'s successes in online
 marketing and helping its clients benefit from its 21st century
     Nardone, 43, is sought out by many of the world's most prestigious
 brands for his insights into creating brand relevance. Before joining MMA
 in 2004, he served in several senior roles at digital agency pioneer, Modem
 Media. He developed and led Modem's media, research and analytics
 practices, and was President, International where he oversaw the agency's
 global expansion with mergers and acquisitions in London, Hong Kong, Japan,
 Germany, France, and Brazil. Prior to Modem Media, John spent seven years
 leading established and new brands for Procter & Gamble and PepsiCo.
     Nardone's vision and innovation have earned him many industry awards.
 He was honored as a Media AllStar by MediaWeek magazine and named by
 Advertising Age as one of the Top 10 most quoted people in marketing for
 three successive years. He has served on committees for the American
 Association of Advertising Agencies (4A's), Association of National
 Advertisers (ANA) and Internet Advertising Bureau (IAB).
     A resident of Fairfield, CT, Nardone holds an MBA from Duke
 University's Fuqua School of Business and a BA from Duke University.
     About [x+1]
     New York-based [x+1] ( provides predictive online
 marketing solutions that equip online marketers with real time, automated
 decision making to lift conversion rates in media and onsite. [x+1]'s
 solutions remove the complexity in digital marketing and drive a greater
 return on marketing investment. Some of the top companies in financial
 services, telecommunications, online services and travel have significantly
 increased message relevance, customer response and marketing ROI by using
 the services of [x+1]. For more information, please visit

SOURCE [x+1]