Online Jeweler Brilliance.com Advances the Growing Trend Toward Personalized Products Brilliance.com has been making a splash this year earning the reputation of "early adopters" and "trendsetters" in the jewelry industry as they utilize leading-edge technologies to respond to the unique needs of today's consumers.

BOYNTON BEACH, Fla, Jan. 15, 2014 /PRNewswire-iReach/ -- Over the last few years social media and modern technology have been acclimating millennials to unprecedented levels of self-expression. The demand for products that reflect an individual's style and personality is leading to the disintegration of the traditional "one-size fits all" approach to consumer markets.

(Photo: http://photos.prnewswire.com/prnh/20140115/MN47107)

While some brands view this change as a hindrance, forward-looking, disruptive brands like Brilliance.com have embraced this emerging market as a new opportunity to serve their loyal customers.

So what does it take to achieve the status as the world's premier leader in online jewelry sales?

Brilliance.com COO Jonathon Ohayon believes that personalization is paramount, in an industry where the product is a representation of someone's love, affection, and devotion. It is Brilliance.com's unique ability to deliver a trinity of truly perfect design, old-world workmanship, and service that distinguishes them from the masses.

As jewelry aficionados (or nerds), the Brilliance.com team was not satisfied with offering your typical selection of "options" offered by most jewelers. Like true connoisseurs, the team at Brilliance.com relished to engage in work that reflected their passion for engagement rings and fine jewelry and that demonstrated their uncanny ability to marry cutting edge technology with century-old craftsmanship.

The Result?

A world class custom ring service, where customers work one-on-one with Brilliance.com's leading designers to develop and achieve their perfect ring. Brilliance.com boasts unparalleled amenities like constant life-like CAD previews throughout the design process, unlimited design changes, and even casted ring samples.

With certain purchases like engagement rings, the shopping experience is a deeply personal and emotional experience. In recognition of this, Brilliance.com offers visitors the opportunity to shop from the privacy of their own home, while still exceeding the level of personal attention you would receive at a traditional retail jeweler. While that is an ambitious claim, Anthony Cappola, sales team leader at Brilliance.com, says

"We are able to achieve this by hiring diamond experts that not only advocate for consumers, but that live, breathe, and sleep diamonds and jewelry. We are all very passionate about what we do and that is very apparent by the quality and services that we provide"

Beginning January 6, 2014 Brilliance.com is offering loyal visitors the chance to celebrate their love with a free Brilliance.com Custom Engagement Ring worth $3,000 and packed with personal significance and style (visit the contest page for more details).

Visit Brilliance.com to learn more about our Custom Ring Design Process or call 866­-737­-0754 to talk to a Brilliance.com jewelry expert.

Media Contact: Jonathon Ohayon, Brilliance.com, 866-737-0754, jonathon@brilliance.com

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SOURCE Brilliance.com



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