NEW YORK and PARIS, May 23 /PRNewswire/ -- Imagine going online and having
the ability to test new colors of blush, shades of lipstick, even fabulous
looking foundations on your own image, anytime and quickly in the comfort of
your home. There was a time when you would have to go to the cosmetic counter
of your favorite store to do that. NO MORE!
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With enhanced technology and a unique, new state-of-the-art application
from EZface.Com Inc. that will be introduced to consumers this summer, L'Oreal
will once again prove why the company has earned the distinction of being the
leader in beauty and technology worldwide.
This new interactive Online Makeover Tool, was developed by EZface .Com
Inc., a New York based Technology company, specializing in photo realistic
simulation of cosmetic products on consumer's picture. The makeover does not
require users to have any special programming or computer processing
capability. "All the consumer need have, is access to a digital camera and
then follow some simple directions on how to take the photo," says Bill
Cornish, Senior Vice President, Internet and Ebusiness for L'Oreal.
Consumers will be able to apply make up on their own image through a
simple process that allows the user to send a digital photo to any L'Oreal
brand site and retrieve the ready-to-use photo with the aid of an assigned
password. They will then be able to test any number of products on their own
image and see which colors might best suit their skin tone and texture, for
day or evening and any occasion.
In this current marketplace, online visitors are always looking for
cutting edge technology from their favorite sites. This stimulates their
return. After extensive tests, L'Oreal management found that the Online
Makeover Tool provides an exciting new vehicle for improving consumer
education, strengthening brand loyalty, increasing site traffic and
stimulating purchases. "This is a tremendous advancement from the older
technology of applying make up to a models face. People want to play with
makeup on their own face. They can't relate to a model's face especially when
experimenting with avant guarde looks," explains Mr. Cornish.
"EZface technology offers the consumer a real time in-store shopping
experience over the Web. This revolutionary technology will change consumer
trial and purchase now and in the future!" added Gary Savage, CEO of EZface
Consumers will had their first opportunity to test The Online Makeover
Tool in Cannes during the film festival, where L'Oreal set up booths for the
on-site introduction. The initial reaction according to a number of onsite
visitors was a definite, WOW!
A full launch of the online technology will follow at the end of June
beginning with L'Oreal Paris. Sometime in late August, the application will
roll out in the U.S. on some of L'Oreal USA's divisional brand sites.
L'Oreal, with worldwide headquarters in Paris and U.S. headquarters in New
York City, has consolidated sales of 12.7 billion euros. With 283
subsidiaries in more than 150 countries, and 46 plants worldwide, L'Oreal
employs more than 48,000 people; over 2500 of them working in cosmetics and
dermatological research. It is the leading investor in beauty research and
development with an investment of over 380 million euros in 2000 and has over
420 patents registered. L'Oreal Group companies manufacture and market such
well known brands as, L'Oreal Paris, Lancome, Maybelline, Garnier, Redken 5th
Ave NYC, Soft Sheen/Carson, Kiehl's Since 1851, Matrix Essentials,
La Roche-Posay, Ralph Lauren Fragrances, Giorgio Armani Parfums, Biotherm and
EZface Inc. is a NY based company with R&D facilities in Israel that
developed a revolutionary on-line marketing technology -- "Virtual Mirror".
The first application enables users to try merchandise on their own images and
visualize how they actually look when wearing color cosmetics, jewelry,
eyewear and other fashion accessories. Using the "Virtual Mirror" users can
easily and quickly visualize themselves wearing thousands of combinations of
looks without ever leaving their home. Other applications are being developed
to support the market needs and will include in-store stations (Kiosks),
applications for cellular devices and interactive TV.
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