Online Travel Planning Expected to Rise More Than 25 Percent in 2003 Hyatt.com Leads the Industry With the Most Comprehensive, Easy to Use And

Personalized Web site



    CHICAGO, Aug. 26 /PRNewswire/ -- Online hotel reservations will reach
 $6.7 billion by 2003, more than a 25 percent increase from $5.3 billion this
 year (PhoCusWright, June 2001).  In fact, more travelers -- 69 percent -- book
 rooms on hotel Web sites like hyatt.com than online travel portals -- 60
 percent -- (Forrester Research, April 2002).  To accommodate these Internet-
 savvy travelers, Hyatt Hotels Corporation recently introduced a completely new
 hyatt.com.
     A leader in offering online hotel booking in 1995, Hyatt is committed to
 maintaining its leadership in the online travel industry.  The new hyatt.com
 combines special offers, low Internet-only rates, comprehensive information,
 personalization and ease of use to satisfy travelers who relish the experience
 of planning a trip as much as finding a good deal.
     "We re-engineered hyatt.com to best serve the growing number of travelers
 who want to book on the Web and made the entire process as easy as possible,"
 said Tom O'Toole, senior vice president of marketing and information
 technology for Hyatt.
 
     New features and tools on hyatt.com include:
     -- Special offers - Low Internet-only rates are available solely on
        hyatt.com.  The site also allows users to search for property-specific
        rates and offers special promotions, value-added offers and/or
        discounts for additional nights or stays.
 
     -- Quick rates - Hotel room rates on hyatt.com are displayed after only
        one click.  Users can quickly view room rates and immediately determine
        which hotels to investigate further.  Users can also easily check rate
        availability for all Hyatt properties in a single city.
 
     -- Gold Passport - Hyatt's award-winning frequent guest program is
        completely integrated into hyatt.com, offering visitor recognition,
        top-quality customer service and functionality and special offers.
 
     -- MyHyatt - Users can save their room preferences and profiles for faster
        room reservations and personalized content.  Users can also receive
        offers customized to their specific interests.
 
     -- Frommer's guide - Hyatt has partnered with Frommer's, the world-
        renowned travel resource, to offer customers a virtual concierge.
        Local dining, shopping, attractions and nightlife recommendations let
        visitors experience their travel destinations the way locals do.
 
     -- Photos/virtual tours - Many hotels' unique personalities and features
        are revealed through 360-degree virtual room tours and vivid slide
        shows.  Rooms, restaurants, meeting facilities, building exteriors and
        leisure activities are showcased so visitors can experience the hotel
        on the Web.
 
     -- Interactive maps - This function allows visitors to view hotels
        locations plotted on a map.  Users can obtain driving directions
        to/from the hotel to/from a particular location -- an important tool
        for those who are unfamiliar with the city they are visiting.
 
     About Hyatt
     Currently, there are 204 Hyatt hotels and resorts around the world.  Hyatt
 Corporation manages, franchises or operates 122 hotels and resorts in the
 U.S., Canada and the Caribbean.  Affiliates of Hyatt International Corporation
 manage, franchise or operate 82 hotels and resorts in 39 countries.  In the
 U.S., Hyatt worldwide reservations for individuals and groups can be reached
 at 1-800-233-1234.  Outside the U.S., contact the local Hyatt sales office or
 representative.  For more information about Hyatt hotels and resorts, visit
 Hyatt on the Internet at www.hyatt.com .
 
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SOURCE Hyatt Hotels Corporation

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