Open Air Publishing Launches "Ready, Set, Baby! The Watch and Learn Guide to Your Baby's First Year," a Revolutionary How-To Parenting E-Book/App for the iPad Generation

NEW YORK, March 20, 2013 /PRNewswire-iReach/ -- Open Air Publishing today announced the launch of its tenth how-to e-book and app, "Ready, Set, Baby! The Watch and Learn Guide to Your Baby's First Year." Written by award-winning author and producer Maureen Connolly (Unbuttoned, The Dr. Oz Show), "Ready, Set, Baby!" will be available for the iPad, iPhone, Nook, and Kindle, and via the web.

Written in a conversational, relatable style, "Ready, Set, Baby!" is a fully interactive book that features 80 instructional videos, an easy-to-navigate interface, a pop-up glossary of terms, safety guidelines, and product suggestions with links to government sites and online stores. It offers comprehensive information and advice from five leading baby experts on breastfeeding, sleep, car seat installation, baby care, infant development, and pediatrics.

"'Ready, Set, Baby!' fills the gaps left by traditional print parenting books," Connolly said.  "Using the best digital publishing tools available, we created a beautiful, user-friendly e-book that includes everything you need to know about caring for your infant. The book is a powerful teaching tool that every expectant parent will want."

"Ready, Set, Baby!" is the tenth title from the award-winning Open Air Publishing, whose past titles include "Wine Simplified," named Best Non-Fiction App of 2012 by the Publishing Innovation Awards, and "Speakeasy Cocktails," named by Apple as one of the "Best Apps of 2011."

Launch Date: Thursday, March 21, 2013
List Price: $9.99
Website: readysetbaby.com
App version available at iTunes App Store : http://bit.ly/ReadySetBaby
Kindle version available at Amazon: http://www.amazon.com/Ready-Watch-Learn-Guide-ebook/dp/B00BUYMB2K

Topics: Covers from preparing for arrival of infant through baby's first 12 months

• Car seat installation and safety
• Breastfeeding, pumping, and formula
• Infant Sleep
• Soothing and swaddling
• Hygiene, diapers, skin care
• Infant development and pediatrics
• Diagnosing and treating ailments
• Emergency life-saving techniques

Features:

• More than 80 video tutorials
• Interactive slideshows and guided tours
• Searchable glossary with hundreds of definitions and links to sources and resources
• Inline "pop-tips" give the reader easy and quick access to key terms
• Audio samples of white noise and other soothing aides
• Shopping guide: Expert recommendations on what to buy (and what not to)
• Always current: Direct links to online resources and government guidelines

Experts

Maureen Connolly — Author and Producer

Maureen Connolly is an award-winning writer, editor, and producer of parenting, health, and wellness content who worked for Parenting magazine, The New York Times Women's Magazines, and "The Dr. Oz Show." She is also the co-author of "The Essential C-Section Guide" and co-editor of "Unbuttoned," a breastfeeding anthology. Maureen is currently executive editor/co-executive producer at KnowMore.TV.

Dr. Benjamin Kligler , M.D., M.P.H. — Pediatrics

Dr. Kligler is a primary care physician who has treated families and young children for almost 20 years. He is vice chair of the Department of Integrative Medicine at Beth Israel Medical Center and associate professor of Family and Social Medicine at Albert Einstein College of Medicine.

Dr. Alisa Baer , M.D. — Car seats

Dr. Baer is a board-certified pediatrician and a nationally certified child passenger safety instructor with 15 years of experience. She is the co-founder of website The Car Seat Lady and has helped parents properly install more than 10,000 car seats.

Heather Kelly , I.B.C.L.C. — Breastfeeding

Heather is an International Board Certified Lactation Consultant, in practice since 2001. She has been affiliated with the Elizabeth Seton Childbearing Center in New York City and was a lactation consultant for Real Birth, a premier NYC pre- and postnatal education center.

Brooke Nalle — Sleep

Brooke is a pediatric sleep consultant and certified Gentle Sleep Coach. She is the founder of Sleepy on Hudson, where she works with families to find individualized sleep solutions.

Laura Tichler , C.C.E., E.M.T. — Baby care

Laura is a DONA-trained postpartum doula working with families for the past seven years. She is a certified CPR instructor and New York State EMT who serves on the board of directors of the Child Education Association of Metropolitan New York.

More information: readysetbaby.com

Contact: Jon Feldman , Founder & CEO, Open Air Publishing
+1 646 831 6716, jon@openairpub.com

About Open Air Publishing

Open Air Publishing is the award-winning creator of Betterbook, a series of digital-first, nonfiction apps and enhanced e-books that are designed for touchscreen devices such as the iPad, iPhone, Kindle, and Nook. Packed with interactive features, videos, links, and more, each book is hand-crafted to feel like a private lesson with the best in the business. Book smart, meet app smart. More: openairpub.com

Media Contact: Jon Feldman Open Air Publishing, 646 831 6716, jon@openairpub.com

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SOURCE Open Air Publishing

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