Operation Cookie Countdown: Allrecipes.com to Send Holiday Cookies to Members of U.S. Armed Forces Serving Abroad Every Day Until December 25

#1 Food Website Uses Blog, Facebook and Twitter to Ask America to Nominate Deserving Troops

Dec 01, 2009, 09:00 ET from Allrecipes.com

SEATTLE, Dec. 1 /PRNewswire/ -- Allrecipes.com, the world's #1 food site, today launched its 12th annual Christmas Cookie Countdown, an Allrecipes tradition which features holiday cookie recipes daily on the site for the 25 days leading up to Christmas. This year Allrecipes will host the first annual Cookie Countdown for the Troops using the power of social media. Allrecipes is encouraging home cooks to nominate a member of the US Armed Forces serving abroad through its Allrecipes blog, Facebook fan page or Twitter.com account. Each day from Dec. 1 through Dec. 25, the Allrecipes team will bake four dozen holiday cookies and reveal one deserving recipient of the cookie package on the Allrecipes blog.

"By making daily cookie deliveries to our troops, we're not only celebrating our community's love of baking, but we are thanking members of our Armed Forces who can't be home with family to celebrate the holidays," said Lisa Sharples, president of Allrecipes. "It's great that technology can help bring us together as a community to nominate and recognize these deserving people."

In addition to its daily donations, Allrecipes encourages home cooks everywhere to get into the spirit of giving by sending their own care packages to the troops. To make shipping easy, Allrecipes has compiled a variety of resources explaining how to send cookies to the troops, including the restrictions for shipping edible items to the Middle East and how to package them at: http://allrecipes.com/HowTo/How-to-Mail-Cookies-to-the-Troops/Detail.aspx.

Allrecipes is the top online source for holiday recipes. During the Dec. 2008 holiday season, Allrecipes received more than 4.3 million searches for holiday cookies and anticipates 5.4 million searches this year, a 20 percent increase over last year. Home cooks can also find cookie recipes on the go with the iPhone app, Allrecipes Dinner Spinner, #1 food app for the iPhone.

About Allrecipes

Allrecipes, the world's #1 food site, receives more than 300 million annual visits from home cooks who discover and share food ideas through user-generated recipes, reviews, photos, profiles, blogs, and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, party ideas, everyday and holiday meal solutions, practical cooking tips, and food advice. As the fastest growing food site, Allrecipes provides insights into the cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, and Brazil. Allrecipes is the publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone with versions for the U.S., UK, Australia, France, and Germany. Allrecipes is part of Food & Entertaining @RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

SOURCE Allrecipes.com



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